Monastic spirituality in the 21st Century Essay Example for Free

Monastic spirituality in the 21st Century Essay In the 21st Century, it could be said that monastic spirituality in an outdated concept. In the contemporary world we live in today, it has become increasingly difficult to live obedient to the Churches teaching. Some people would argue that there should be no real set of moral codes, and that the Church should not have such high authority. This contrasts to the Celtic Monks belief that Nothing must be refused in their obedience; to be Christs true discipleit will not be pleasing to the Lord. In society today, people dont see a need for a moral code. They make their own subjective decisions about what is right and wrong from them, and dont accept religious or government law. Grove argues People do not see the Church as having a real relevance in their everyday lives, and therefore do not recognise its authority in everyday matters. Some sociologists have said that it is this belief that has led to religious organizations watering down their beliefs to accommodate many beliefs, in the hope that this would make their religion more popular. However, in actual fact this can often lead to the religious organization becoming less popular, as they may lose the devoted members, who arent looking for a watered down religion. Pope Benedict said that relativismdoes not recognise anything as being certainits highest goals are ones own ego and desire. Relativism is the belief that concepts such as right and wrong, goodness and badness, or truth and falsehood are not definite and that they alter in different cultures and situations. It could be described as the cherry picking for faith. An example of this would be ignoring the rule of no contraception, for promiscuous reasons. An other common example would be the issue of sex before marriage. The Celtic monks had a huge sense of Divine Will that had to be obeyed. Saint Columbanus reminded us of this by saying by strict obedience shall the monk show his love of God. Many of these traits, that the monks found so admirable, have been lost in todays society. Monks believed that community was better than the individual, and that when we do something, it should be for the sake of the community, rather than for the sake of the individual themselves. The monks saw obedience as responding to Gods call. We can see a huge lack of obedience to God by looking at the large decline in vocations in recent years. In 2008, in Dublin, only three people were ordained into the priesthood. There are many reasons for this, a main possibility being the recent scandal the Church has been involved in in recent years. In 1968, 95% of Catholics went to mass. By 2004 this amount had dropped to a mere 50% (BBC Newsline). These figures support the view that as Christians, we no longer feel compelled to be obedient to God. This can relate back to what Pope Benedict described as The Culture of Relativism. Another debated issue is the importance of chastity and sexuality in our society today. Saint Columbanus said a monks chastity is indeed judged by his thoughts. He said that they were not only judged by sexual relations, but by the purity of the mind, and the sexual desires that they experienced. This view contrasts greatly to the view of society today. In our modern society, people are often sexually objectified. An estimated average of 75% of prime television shows include content of a sexual nature, and in soap operas it is estimated that extra-marital sex is referred to two out of three times every hour. This is because the television companys know that in todays society, sex sells. It is no longer thought of as a big deal, and there has been a massive increase in sexual promiscuity. This has led to a big increase in sexually transmitted diseases, which are becoming increasingly difficult to control. It also meant a big increase in the amount of unwanted pregnancies. Unlike monastic living which promoted the selfless giving of ones self to the community, we have adopted a hedonistic, narcissistic attitude. We have become our own lust. Michael Maher points out that the standards in Celtic monasteries are severe, particularly in the area of sexual morality. For many today, the idea of chastity is an outdated concept and is problematic for the future of the priesthood in the Catholic Church. This would lead me to believe that in regard to this aspect of monastic life, monastic spirituality could very easily be perceived as outdated in the 21st Century. Brigid of Kildare had a preferential option for the poor. She vowed to the king of Leinster, If I had all your wealth, I would take it and give it away to the poor, So Brigids monastery in Kildare, became known as the City of the poor. Aidan of Lindesfarm also expressed solidarity to the poor, when he gave away the kings gift of a horse to the first beggar he met saying Surely this son of a mare is not more important to you than that son of man. However, the Church didnt always share the same view. Leondardo Boff argues that the Church became an abstract speculation removed from the original spirit of the Gospel message, and out of touch with real life. The Church has been criticised for siding with the vested interest, and in its history has even been involved in colonisation and the removal of land from the peasantry, in its commitment to obeying the laws of the land. Richard Woods reminds us that justice and chastity were the main hinges of Celtic social action. This is another way, in that it could be said that monastic spirituality is an outdated concept in the 21st Century. Views that should be had today have slowly died off, and have left places worse off. However, Bishop Casadaliga reminds us that as long as there are poor people in the world, and as long as there is a God who cares for the poor, there will be a need for a theology of Liberation. The spirit of Liberation Theology is very much evident in Celtic Monasticism in many ways, from the care of the poor and the sinner, to the welcoming of the stranger. Hospitality was always extremely generous in the monasteries, and any stranger who came was very well looked after. In 2004, 19% of asylum seekers were allowed to find refuge in Britain, while 78% were turned away. The Celtic monks in their openness to all, especially the weakest turned no one away. This shows another way that Monastic Spirituality could be considered an outdated concept in 21st Century life. In conclusion, it would appear that Monastic Spirituality is in fact an outdated concept in 21st Century living, with our lackadaisical views on chastity and sexuality, and our selfish views on poverty, it seems that Monastic Spirituality has been lost, and I believe it would be in the Catholic Churches interest to try and retrieve some of this monastic spirit.

Anti-kickback Implications of a Retail Medical Center (RMC) Essay

During the last two decades the health delivery system has been revolutionized. Many patients no longer visit the traditional medical facility system but choose to visit RMCs to receive limited medical care. The new phenomena are known as RMCs and are a new delivery service for health-care services. As far back as 1995, Newt Gingrich predicted that patients would â€Å"go to Canada or Wal-Mart.† For example, retail medical clinics appear in pharmacies, grocery stores, and big-box retailers like Wal-Mart, offering basic health care services. Furthermore, retail stores have joined in the health-care fray in an effort to increase sales in the retail stores either through increased pharmacy sales or as an increased traffic in other areas of the stores. By establishing the medical clinics in retails stores, it allows the patient to experience more efficiency with the delivery of medical services. For example, when I have cold or flu symptoms, I make a quick trip to the ret ail clinic and see the Nurse Practitioner within fifteen minutes rather than spending hour visiting the traditional clinic in the Houston Medical Center. Patients could spend an hour or two in visiting the traditional doctor while a trip to the retail medical clinic could spend as little as fifteen minutes waiting for their appointment. Additionally, during the time that the patient is visiting the retail medical clinic, the one could shop for other items within the store such as groceries or soft goods thus increasing the efficiency of medical visits. In some cases, the retail centers are even providing an electronic device to notify the patient when the medical representative is available to see the patient. Facts: Ready Clinic (â€Å"The Company†) will create a... ...f the anti-kickback statute. First, a requestor may not use a hypothetical situation as the basis of their advisory opinion; therefore, Ready Care must indicate that the coupon practice will be a practice that they seek to put in place. Seeking an advisory opinion should be used judiciously, as the process is quite lengthy and may be very expensive due to the legal costs. The company’s operations could be exposed to more scrutiny by their request for a ruling. Furthermore, a ruling should not be sought where the law is unambiguous. In the case of the coupon, the law does not appear to be ambiguous. Additionally, although the OIG has stated that the fact that an advisory opinion does not qualify for a safe harbor or receive a favorable treatment by the OIG, a negative ruling does not indicate that the anti-kickback statute has been violated. Anti-kickback Implications of a Retail Medical Center (RMC) Essay During the last two decades the health delivery system has been revolutionized. Many patients no longer visit the traditional medical facility system but choose to visit RMCs to receive limited medical care. The new phenomena are known as RMCs and are a new delivery service for health-care services. As far back as 1995, Newt Gingrich predicted that patients would â€Å"go to Canada or Wal-Mart.† For example, retail medical clinics appear in pharmacies, grocery stores, and big-box retailers like Wal-Mart, offering basic health care services. Furthermore, retail stores have joined in the health-care fray in an effort to increase sales in the retail stores either through increased pharmacy sales or as an increased traffic in other areas of the stores. By establishing the medical clinics in retails stores, it allows the patient to experience more efficiency with the delivery of medical services. For example, when I have cold or flu symptoms, I make a quick trip to the ret ail clinic and see the Nurse Practitioner within fifteen minutes rather than spending hour visiting the traditional clinic in the Houston Medical Center. Patients could spend an hour or two in visiting the traditional doctor while a trip to the retail medical clinic could spend as little as fifteen minutes waiting for their appointment. Additionally, during the time that the patient is visiting the retail medical clinic, the one could shop for other items within the store such as groceries or soft goods thus increasing the efficiency of medical visits. In some cases, the retail centers are even providing an electronic device to notify the patient when the medical representative is available to see the patient. Facts: Ready Clinic (â€Å"The Company†) will create a... ...f the anti-kickback statute. First, a requestor may not use a hypothetical situation as the basis of their advisory opinion; therefore, Ready Care must indicate that the coupon practice will be a practice that they seek to put in place. Seeking an advisory opinion should be used judiciously, as the process is quite lengthy and may be very expensive due to the legal costs. The company’s operations could be exposed to more scrutiny by their request for a ruling. Furthermore, a ruling should not be sought where the law is unambiguous. In the case of the coupon, the law does not appear to be ambiguous. Additionally, although the OIG has stated that the fact that an advisory opinion does not qualify for a safe harbor or receive a favorable treatment by the OIG, a negative ruling does not indicate that the anti-kickback statute has been violated.

The Cvs Web Strategy: an Evaluation of the Challenges and Advantages

THE CVS WEB STRATEGY: INTEGRATION OF AN ONLINE PHARMACY THE CVS WEB STRATEGY: AN EVALUATION OF THE CHALLENGES AND ADVANTAGES OF INTEGRATING AN ONLINE PHARMACY By Leah Bouk Wingate University 1 THE CVS WEB STRATEGY ABSTRACT This paper discusses the considerations surrounding CVS Pharmacy’s initiative to become a part of the virtual drugstore industry. Specifically, the organizational structure, fundamental design of the autonomous innovation, and strategic positioning of CVS. com were considered in evaluating the drug store’s ability to react to the disruptive technology.This paper serves to evaluate the effective initiatives, problems, and possible solutions to the considerations outlined above. As a result of this analysis, one can deduce that acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy for the autonomous innovation. Shortfalls include not executing a strategy to circumvent the MerckMedco mail order dilem ma. Ultimately, a recommendation is that CVS. com differentiate itself by personalizing customer home pages and by fostering relationships with prescribing healthcare providers. THE CVS WEB STRATEGY TABLE OF CONTENTS Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Landscape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Organizational Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Autonomous Innovation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Strategic Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3 THE CVS WEB STRATEGY THE CVS WEB STRATEGY: AN EVALUATION OF THE INTEGRATION OF AN ONLINE PHARMACY INTRODUCTIONStrict regulation throughout the healthcare and pharmaceu tical industries arguably slows the advancement in technological innovation, especially when compared to the computer and automobile industries. Therefore, innovation in a multiproduct, integrated and hierarchical organization, like CVS Pharmacy, can be slow moving or non-existent. Nevertheless, the healthcare industry is a money-making giant and companies like CVS, which was rated number 47 on CNN’s Most Profitable Companies in 2011, help justify this point (cnn. oney. com). This paper discusses the considerations surrounding CVS Pharmacy’s initiative to cope with the disruptive technology created by the virtual drugstore industry. Specifically, I will discuss the organizational structure by virtue of the autonomous innovation and the strategic positioning of CVS. com. This paper serves to evaluate the effective initiatives, problems and possible solutions to the issues surrounding the onboarding of CVS. com. 4 THE CVS WEB STRATEGY LANDSCAPEIt is important to understa nd the complexity of the healthcare and pharmaceutical industry at the time the CVS drugstore chain was exploring the idea of acquiring an online option for its customers in 1999. The process of diagnosing, prescribing, dispensing and delivery was, and still is, extremely regulated. As an example, only licensed physicians have the capability to prescribe medications and only licensed retailers are able to dispense them. In addition, Pharmacy Benefit Managers (PBMs) have already monopolized the management of drug prescribing and dispensing by1999.PBMs put together formularies, through negotiations with the pharmaceutical companies, the retail pharmacies and the employers’ Managed Care Organization (MCO), that mandated which drug could be prescribed for a certain disease. Furthermore, many PBMs require that all 30 day supply prescriptions for chronic diseases be dispensed through mail order and many of the PBMs acquire their own distribution centers to provide this service. Thu s, the Managed Care Organizations, physicians, retail pharmacies and the patient all rely on PBMs to ensure the lowest cost and best care for all involved (Reinke, 2009).Like PBMs, retail pharmacies also enjoy the market power they generate. The paper CVS: The Web Strategy describes the impact of the retail pharmacy by relating that two thirds of all prescriptions filled at retail were filled by drugstores in 1999, which made up a 100 billion dollar market In 1998, CVS was second to Walgreen bringing in 15. 2 billion dollars (CVS: The Web Strategy, 2001, p. 11). 5 THE CVS WEB STRATEGY â€Å"Pure-play† online drugstores and non-prescription health care sites made their debut in the first quarter of 1999 and CVS followed suit by purchasing Soma. om to leverage a â€Å"clicks and mortar† operation that would combine a physical presence with a web presence. ORGANIZATIONAL STRUCTURE Although it may seem atypical of a multi-product, integrated, hierarchical firm to look exte rnally for innovation, the relationship was a win-win for both CVS pharmacy and the virtual firm Soma. com. This idea is revealed in the essay CVS: The Web Strategy, which states, â€Å"CVS hoped to offer CVS. com the benefits of its buying power, advertising strength, brand name and access to 280 million prescriptions, while retaining the entrepreneurial spirit of the organization† (CVS: The Web Strategy, 2001, p. ). After thorough examination of both options, CVS decided to acquire the start-up company, since it would be quick to implement (only 3 to 4 months), it would bring intangible assets, and it shared the culture and views of CVS. The intangible tacit knowledge that Soma. com would bring to CVS included experienced employees with mail order prescription backgrounds and an understanding of the west coast market, since CVS stores were concentrated in the northeast and Soma. com’s headquarters were on the west coast.This national coverage provided for a larger sc ope that the online store would be able to take advantage of. Moreover, CVS was able to acquire 100% ownership of soma. com, which would allow for vertical integration within CVS. Merging with CVS made sense to soma. com as well. The virtual company was able to benefit from the economies of scale, as the cost of the web division could be spread across increasing units of production or in serving CVS’s growing customer base. Teece describes the benefit of an alliance between virtual and competent manufactures by saying that â€Å"if [virtual 6 THE CVS WEB STRATEGY irms] do indeed establish a strong alliance with a competent manufacturer, they may also have the capacity to be first to market, despite the absence of the requisite internal capabilities† (Teece, 2009, p. 59). Both soma. com and the PBMs, with which CVS works to get reimbursed for medications, would benefit from becoming a part, or affiliated with, CVS due to the company’s strong branding. John M. Gal laugher iterates this point in saying that â€Å"a firm’s brand is the symbolic embodiment of all the information connected with a product or service, and a strong brand can also be an exceptionally powerful resource for competitive advantage. Adding a website component will also enhance an already prominent brand. â€Å"Tech can play a critical role in rapidly and cost-effectively strengthening a brand† (Gallaugher, 2008, p. 6). While there were many advantages for CVS in acquiring Soma. com, CVS experienced the disadvantages of not owning the complementary asset, Merck-Medco, who refused to reimburse CVS. com for 30 day supply prescriptions. The issue surrounded the fact that MerckMedco already provided a mail order delivery for 30 day supply prescriptions and was not going to relinquish this opportunity to CVS. com.As previously outlined, PBMs were an integral complementary asset to the prescription drug industry in 1999 and served a large majority of CVS’s customers. Teece reveals that â€Å"when the services of complementary assets are required for new technology to yield value to the consumer, they can play an important role in the competitive advantage equation† (Teece, 2009, p25). Furthermore, Teece relates that â€Å"competitive advantage can be gained or lost on how expertly the strategy for gaining access is executed† (Teece, 2009, p25). Further research reveals that in shortly after CVS. om was launched, Merck-Medco and CVS formed an alliance so that CVS customers could purchase their prescriptions on the Merck-Medco site (Conlin, 1999). 7 THE CVS WEB STRATEGY AUTONOMOUS INNOVATION Since CVS was a highly integrated company, incorporating the online pharmacy throughout the rest of the company, or systemic innovation, would be extremely costly and might discourage further innovation. This is what happened to General Motors when the automobile industry switched from drum brakes to disc brakes. Because GM had investe d a great deal of time and money to produce drum brakes, it was slow to move towards producing disc brakes.GM’s competitors, however, who outsourced and relied on outside relationships were forced to make the switch and gained a better position in the industry (Teece, 2003, p. 192). Thus, CVS was smart to opt for an autonomous organizational approach by creating a separate website team managed by Soma. com. This team could react to the changing environment quickly and make recommendations against initiatives that would be time consuming and costly, as they did when the Vice President of Marketing for CVS, Helena Foulkes, argued that all products sold in stores should be available for purchase on the website.Foulkes was focused on learning about the customer through their online activities. Large, integrated companies also tend to focus on customers for innovation, which is not always the best angle. The paper, CVS: The Web Strategy, reveals that the CVS merchandising departme nt spent a lot of time and energy on the internal and external benchmarks, relying on customer activities when making decisions about marketing, promotion, pricing and merchandising. They would then send this codified information to the CVS. com online team (CVS: The Web Strategy, 2011, p. ). Clayton Christenson, an expert in the field of technological innovation, discusses the problem that arises when too much emphasis is placed on the customer. Christenson relates that â€Å"the highest-performing companies†¦have well developed systems for killing ideas that their customers don’t want. As a result, these companies find it very 8 THE CVS WEB STRATEGY difficult to invest adequate resources in disruptive technologies—lower-margin opportunities that their customers don’t want—until their customers want them† (Christensen, 1997). STRATEGIC POSITIONINGAs previously outlined, the initiative to integrate an online pharmacy was not a new concept to t he industry. Therefore, it was important that CVS. com respond to the disruptive technology by differentiating itself from the other online drugstores. CVS. com would offer online patient counseling through a virtual pharmacist, which was available 24 hours a day 7 days a week. Tom Pigott, founder of Soma. com relates about the significance of providing this service, â€Å"we had pharmacists, which created an inherent barrier to entry. Anyone can start a vitamin shop, all you need are a ebsite and a supplier† (CVS: The Web Strategy, 2011, p. 6). Another feature of CVS. com that set it apart was the â€Å"clicks and mortar† delivery options. This term refers to an operation that combines a physical presence with a web presence. Helena Foulkes describes a personal testimony of the convenience of the â€Å"clicks and mortar† operation. â€Å"For someone like me who works and has children and doesn’t think about getting to a store till 11’o clock at n ight, it would be extremely convenient to hop online and place an order and pick up that much-needed prescription on the way home† (CVS: The Web Strategy, 2011, p. ). Despite the attempts of CVS. com to differentiate from other online pharmacies, the company’s myopic views were a source of several missed opportunities to leverage competitive advantage. First, CVS. com should have better integrated the Xtra! Frequent Shopper Program, in which customers gained points that turned in rewards, so that consumers could benefit from prescriptions ordered online. Second, CVS. com could have created a more personalized home 9 THE CVS WEB STRATEGY age that, not only stored a customer’s order history, but provided information about side effects and related diseases when a customer entered a prescription. The secure personal homepage could potentially even keep track of doctor’s appointments for the customer, creating a reminder that would be emailed to the customer a day before the visit. The more data CVS. com could capture about their customers, the stronger the switching cost would be. Switching costs exist when consumers incur an expense, money or time, to move from one product or service to another (Gallaugher, 2008, p. ). Thomas Reinke reveals this concept in a peer reviewed journal explaining the reason why companies do not want to switch to other PBMs, â€Å"employers are reluctant to switch vendors because of the work and cost involved and-more importantly-because of the hassle it creates for employees in learning the rules and procedures of a new company† (Reinke, 2009, p. 5). Thus, the more capabilities the customer has on one website, the more data they will enter and the least likely they will be willing to switch to another pharmacy.Finally, competitive advantage could be gained by marketing to physicians who use electronic prescription relay. CVS. com could create an interface just for physicians, easier to use than other s ystems and with added capabilities, such as pop-up restrictions from a patient’s insurance company or current promotions at the point a prescription was entered. Again, if physicians found this service useful, they would not want to learn a new system, sustaining the competitive advantage of CVS. com. SUMMARYThe issues surrounding the quest of CVS to successfully respond to the disruptive technology in a way that would create a sustainable competitive advantage in the drug store industry are examined. By evaluating the organizational structure of CVS. com, one can deduce 10 THE CVS WEB STRATEGY that fully acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy in autonomous innovation that would benefit the company in the long run. In contrast, not executing a strategy to circumvent the Merck-Medco mail order dilemma may have contributed to CVS. com’s slow start in September of 1999.Because the PBM will likely not ag ree to be acquired by CVS, the best solution to this problem is to form an alliance with Merck-Medco, especially considering the market power of both CVS and Merck-Medco. Ultimately, in order to sustain a competitive advantage against companies who offer similar services, CVS. com must differentiate itself by capitalizing on the ability to personalize customer home pages and by fostering relationships with prescribing healthcare providers. 11 THE CVS WEB STRATEGY REFERENCES Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail.Boston, Mass. : Harvard Business School Press. Conlin, R. (1999, October 6). CVS To Fill Online Orders For Merck-Medco. E-Commerce Times: E-Business Means Business. Retrieved June 12, 2012, from http://www. ecommercetimes. com/story/1380. html Fortune 500 2011: Top Performers – Most Profitable Companies: Profits. (n. d. ). CNNMoney Business, financial and personal finance news. Retrieved June 12, 2012, from http://money. cnn. com/magazines/fortune/fortune500/2011/performers/companies/profits/ Reinke, T. (2009, October). Large PBMs Transform Old Business Models. Managed Care, 1-4.Shah, A. (1999). CVS: The Web Strategy. Harvard Business School Publishing, 1(1), 1-17. Retrieved June 5, 2012, from the Harvard Business School Publishing database. Teece, D. J. , & Chesbrough, H. W. (2003). When is Virtual Virtuous? Organizing for Innovation. Essays in technology management and policy (pp. 189-197). River Edge: World Scientific Publishing Co. Teece, D. J. (2009). Governance Modes and Technological Innovation. Managing intellectual capital: organizational, strategic, and policy dimensions (p. 64). Oxford: Oxford University Press. (Original work published 2000) 12

Mass Media And Its Effect On The Air Waves - 1546 Words

Mass media distribution has been around since the invention of the printing press. (Gerbner, 1999) However, broadcast radio presented a higher level of distribution speed to this process and allowed for an extended reach to consumers. Since its creation, this technology has been controlled by FCC regulations and advertising support, limiting the freedom of the broadcasters so all of the possible listeners are happy. Between the government maintenance and listening trends, the range of music and content on the air waves has been reduced to 5 basic genres. The introduction of the internet has allowed this medium to once again evolve. The reach has been greatly extended, advertising made optional and freedom of use increased. This being said, the largest attraction to internet radio is its ability to be customized by the listener. Historically, the concept of internet radio has been around since the early 1990s. These broadcasts were still very limited because most of them were streams from terrestrial radio stations or niche talk shows. Carl Malamud began this phenomena with a weekly computer talk show, interviewing experts and streaming it openly online. These types of broadcasts became so popular that The Rolling Stone began playing a concert over the web as well. This idea would be copied over and over again by every musician and music producer. As file sharing spread and download speeds increased, issues began to rise between music streamers and theShow MoreRelatedHow A Nuclear Bomb Works1487 Words   |  6 Pagesthe formation of devastating destruction destructive effect. Extremely destructive bomb, now as a powerful national strength and performance heritage deterrence. 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TRADEMARK PROTECTION AN INTERNATIONAL PERSPECTIVE - Free Essay Example

Sample details Pages: 8 Words: 2481 Downloads: 1 Date added: 2017/06/26 Category Law Essay Type Review Level High school Did you like this example? ABSTRACT Trademarks are signs and combinations that identify goods and services of a particular individual offered in a market. Today the trademark is a way to attract the public. Consumers look at trademarks to choose goods and services, which increases the role of trademarks in global marketing. Don’t waste time! Our writers will create an original "TRADEMARK PROTECTION: AN INTERNATIONAL PERSPECTIVE" essay for you Create order Trademarks are important in the sense that most of the consumers rely on the symbols, letters, or labels that the company attached with its products in order to buy them. Often, consumers are deceived by selling local quality products under the brand name. This not only break the trust of the consumers but it also hamper the reputation and goodwill of the brand name and its business. Hence, trademark needs to be protected from such fraudulent activities not only nationally but internationally too. Sometimes, trademark is infringed in a foreign country and due to territorial restrictions; the trademark owner is not able to protect his mark in that country. Our intellectual property system offers a legal means for such protection. There exists a complete international system for trademark protection. Several international agreements have been signed to facilitate the international protection of intellectual property rights. The oldest is the Paris Convention of 1883 and the most recent is TRIPS in 1994. There are several other global and regional agreements, signed between the Paris Convention and TRIPS, which are still in force today such as the 1891 Madrid Agreement on the International Registration of Trademarks, the 1989 Madrid Protocol on the International Registration of Trademarks, and the 1994 Trademark Law Treaty. This article examines various treaties, convention and agreements made internationally for the protection of trademark in the global market. INTERNATIONAL AGREEMENTS à ¢Ã¢â€š ¬Ã¢â‚¬Å" The Paris Convention and TRIPS both provides many general principles and rules for the protection of intellectual property rights. PARIS CONVENTION The Paris Convention for the Protection of Intellectual Property is one of the oldest and important treaties for the protection of intellectual property rights signed in 1883 in Paris. It also established a union named Paris Union for protecting intellectual property rights. It applies to all intellectual properties such as trademarks, utility models, patents, geographical indications. The Paris Convention provides three principles for protection of intellectual properties[1]: National Treatment à ¢Ã¢â€š ¬Ã¢â‚¬Å" The Paris Convention provides that each member country of the convention must provide equal and same protection of intellectual property which it grants to its own citizens, to the nationals of other member countries. For example, if a citizen of India wishes to obtain a Trademark Protection in United States, he will get same protection and rights under the same conditions which United States will provide to its own nationals as both India and United States are the signatories of Paris Convention. Also, the citizens of non-member countries are also entitled to national treatment under the Convention but with some limitations. This principle also applies to all TRIPS member states. Right of Priority à ¢Ã¢â€š ¬Ã¢â‚¬Å" It means that the applicant who is already protected in one of the member states can apply within a certain period of time for the protection in other member states. The subsequent applications filed will be treated as if they had been filed on the same day as the first application. In simple words, they will have priority over the applications filed by others during that period for the same invention. The advantage of this provision is that the applicants have the option to file the application later in the countries in which they wish to protect their mark and are not required to present all of their applications at the same time. Common Rules à ¢Ã¢â€š ¬Ã¢â‚¬Å" All the signatories of the convention are governed by their own domestic law for registration of intellectual property rights. Therefore, the annulment or nullification of the registration of a mark in one Member State will not affect the validity of the registration in other Member States. This means that the trademark owner is subject exclusively to the national laws of each country. But often, some national laws prohibit registration of numbers or letters, whereas others allow such trademarks. In that case it becomes very difficult for the trademark owner to use a mark in the same form in all the countries. But, the Paris Convention provides that the trademark that has been registered in its country of origin in compliance with domestic law is to be registered in other member states as it is. TRIPS (The Agreement on Trade-Related Aspects of Intellectual Property Rights) TRIPS is an international agreement administered by the World Trade Organization (WTO) which provides minimum standards for regulation of intellectual property rights. It was negotiated in 1994. It covers almost all intellectual property rights such as copyright, trademarks including service marks, geographical indications, industrial designs, patents including the protection of new varieties of plants, the layout-designs of integrated circuits and trade secrets.[2] It incorporates some of the provisions of Paris Convention (1967) also which includes national treatment principle. Article 3 of TRIPS provides for reciprocity between member states. It restricts the discrimination between a Member countries own nationals and the nationals of other Member countries. It means that each member state must grant the citizens of other member states the same intellectual property rights protection which it grants to its own citizens. TRIPS have also introduced the most favoured nation prin ciple which forbids the discrimination between nationals of other member countries. Article 4 of TRIPS provides that all advantages, favours, privileges or immunities granted by a member to its own citizens will be extended to all other members in the same way and without any further conditions. However, the national treatment and most favoured nation principle do not apply to agreements such as Madrid Agreement and Madrid Protocol which are mainly introduced for the international or regional registration of intellectual property rights.[3] It is mandatory for all member states of TRIPS to introduce procedures into their national legislation for the actions to be taken against any infringement of intellectual property rights. Any victim can go to any judicial or administrative authority for seeking remedies in respect of the infringement. Remedies can be in the form of injunction, seizure or compensation for the loss of reputation or goodwill. Articles 15-21 of TRIPS lay down the rules for protection of trademarks. Article 15(1) provides that all signs and combinations of signs that are capable of distinguishing the goods and services of one undertaking from another are capable of acquiring trademark protection. Distinctiveness is thus the sole condition for protection of a trademark. If a mark is not able to distinguish between the goods of two persons, it will not be allowed to be registered. Article 15(4) extends the protection to service marks also so that the nature of a product or a service may not be an obstacle to registration of the mark. Article 15(5) of TRIPS only provides for the obligation to publish the trademark either before or immediately after registration and to allow suitable opportunity for an opposing party to apply for cancellation of the registration. Under Article 16, TRIPS recognizes the exclusive right of the trademark holder. During the term of protection, the owner of a trademark enjoys the exclusive right to prevent th ird parties from using either his own mark or a similar mark for same or similar goods or services in the course of trade where such a use would result in a likelihood of confusion among the consumers. TRIPS also extends the protection to well known marks. Thus, Pepsi Company has the right to forbid a shoe manufacturer from using the sign à ¢Ã¢â€š ¬Ã…“Pepsià ¢Ã¢â€š ¬Ã‚  to designate its shoes if consumers would be likely to believe that the shoes were manufactured or endorsed by the Pepsi Company, thereby diluting the à ¢Ã¢â€š ¬Ã…“Pepsià ¢Ã¢â€š ¬Ã‚  trademark. SPECIAL AGREEMENTS à ¢Ã¢â€š ¬Ã¢â‚¬Å" Article 19 of the Paris Convention permits the countries of the Union the right to make separately between themselves special agreements for the protection of intellectual property. Presently, there are four such special agreements existing relating to trademarks: the Madrid Agreement, the Trademark Registration Treaty, the Madrid Protocol, and the Trademark Law Treaty. The Madrid Agreement, Trademark Registration Treaty, and the Madrid Protocol are completely different from TRIPS as these provides for international registration of trademarks but TRIPS does not deal with registration of intellectual property rights. The Madrid Agreement: The Madrid System for the International Registration of Marks is governed by two treaties: The Madrid Agreement and the Madrid Protocol. The Madrid Agreement was incorporated in 1891. It is administered by the International Bureau of the World Intellectual Property Organization (WIPO). Most of the countries have ratified the Madrid Agreement including India, but with the exception of the United States, Japan, the United Kingdom, Ireland, and the Scandinavian countries. The Madrid Agreement provides simple international registration procedures for acquiring trademark protection by providing single international application upon payment of a single fee. The procedure for registration under the Madrid Agreement may be summarized as follows[4]: a citizen of a member state owns a registered trademark in its own country on the basis of this initial registration, the national trademark owner applies for international trademark registration with the International Bureau of the WIPO; in the international application, the applicant lists the member states in which protection is sought; the WIPO distributes the international application to each of the listed states; in each of these states, the international application is treated as a national application Under the Madrid Agreement, if the trademark registered in the country of origin, on which the international registration is based, is nullified, then all the trademarks issued from the international registration also becomes void within five years from the date of international registration. Madrid Agreement has been criticized by many countries on this point.[5] Trademark Registration Treaty The WIPO created the Trademark Registration Treaty in 1973. The United States and thirteen other countries were signatories to it. But till now, many countries including United States have not ratified it. It is now signed only by the Soviet Union and four African countries. This treaty was made with an objective to establish an international trademark  ¬Ãƒâ€šÃ‚ ling system through which citizens residing in one of the member States can easily register trademarks in all other member states just by filing one single application and securing single international registration. The main advantage of this treaty is the simplified procedure to get the trademark registration secured internationally. But it is still not in force.[6] The Madrid Protocol The Madrid Protocol was signed on June 27, 1989, and entered into force on April 1, 1996. There are total 86 countries who are signatories to this protocol including India. It provides a cost-effective and a very efficient way for trademark holders to ensure protection in multiple countries through the filing of one single application with a single office and single fee in one language. Once any member country grants the trademark protection to any applicant, his trademark will be protected in that country as if that country has registered it. Similar to Madrid agreement, here the international application is treated as a national one.[7] The procedure for filing the application under Madrid protocol is that the applicant files an International Application from the national office of his country which will then pass the International Application to WIPO. He can then list those countries in his application in which he sought protection.[8] The duration of protection following an international registration is ten years, renewable under payment of a fee to the International Bureau of the WIPO. The Protocol is a new treaty independent from the Madrid Agreement and introduces new procedures for international registration which entered into force on April 1, 1996. For example, if the applicant selects the European Community Office, the office of harmonization in the internal market (OHIP), the application is treated as an EC trademark application. The Trademark Law Treaty The Trademark Law Treaty was adopted in Geneva on October 27, 1994, and entered into force August 1, 1996. It does not deal with the registration of trademarks but simplify national and regional trademark registration procedures. There are 49 countries which are signatories to it. It also eliminates the formal requirements that are considered to be unnecessary obstacles in the registration process. The treaty applies to trademarks for such as word marks, design marks, mixed marks and three-dimensional marks. The treaty does not apply to sound marks, olfactory marks, collective marks, certification marks or guarantee marks. The provisions of the treaty contain three phases of the registration procedure: (i) the application for registration; (ii) changes after registration; and (iii) renewal. The provisions of the Trademark Law Treaty are not incorporated into TRIPS. The duration of renewal of the registration under this treaty is 10 years.[9] CONCLUSION What conclusions may be drawn from this brief overview of the international trademark protection system? Clearly, the Paris Convention has stood the test of time. Its principles are now incorporated into TRIPS, defining the basic rules of protection of intellectual property rights in the international trade. The recognition and protection of intellectual property rights is one of the conditions for international peace. Apart from various international agreements like Paris Convention and TRIPS, there are various special agreements such as Madrid Agreement and Madrid protocol, trademark law treaty and trademark registration treaty for the protection of trademarks internationally. Madrid Agreement and Madrid protocol which are part of the Madrid system only deals with registration aspect of trademarks whereas all other treaties and convention deals with principles and rules for protecting trademarks and simplifying the trademark registration procedures at the international level. All these treaties and agre ements are incorporated with sole objective to simplify the international procedures for protecting the trademark and to make them cost effective and more efficient so that any person can make his mark registered and enjoy the trademark protection not only in his home country but also internationally. 1 [1] à ¢Ã¢â€š ¬Ã…“Summary of the Paris Convention for the Protection of Industrial Propertyà ¢Ã¢â€š ¬Ã‚  (1883), available at lt;https://www.wipo.int/treaties/en/ip/paris/summary_paris.htmlgt; (accessed on 15th Nov, 2014) [2] Wolf R. MEIER-EWERT, à ¢Ã¢â€š ¬Ã…“A Business-oriented overview of Intellectual Property for Law Studentsà ¢Ã¢â€š ¬Ã‚  available at lt;https://www.wipo.int/edocs/mdocs/sme/en/wipo_smes_ge_2_06/wipo_smes_ge_2_06_www_63216.pptgt; (accessed on 15th Nov, 2014) [3] Supra note 1 [4] à ¢Ã¢â€š ¬Ã…“Guide To The International Registration Of Marks Under The Madrid Agreement And The Madrid Protocolà ¢Ã¢â€š ¬Ã‚  available at lt;https://www.wipo.int/export/sites/www/madrid/en/guide/pdf/guide.pdfgt; (accessed on 15th Nov, 2014) [5] Supra note 4 [6] DONALD W. BANNER, à ¢Ã¢â€š ¬Ã…“Trademark Registration Treatyà ¢Ã¢â€š ¬Ã‚  available at lt;https://ipmall.info/hosted_resources/lipa/trademarks/PreLanhamAct_107_Trademark_Treaty.htmgt; (accessed on 15th Nov, 2014) [7] à ¢Ã¢â€š ¬Ã…“Madrid Protocolà ¢Ã¢â€š ¬Ã‚  available at lt;https://www.uspto.gov/trademarks/law/madrid/gt; (accessed on 15th Nov, 2014) [8] à ¢Ã¢â€š ¬Ã…“Madrid Protocol and Madrid Agreementà ¢Ã¢â€š ¬Ã‚  available at lt;https://www.elkfife.com/madrid-protocol-and-madrid-agreementgt; (accessed on 15th Nov, 2014) [9] à ¢Ã¢â€š ¬Ã…“Summary of the Trademark Law Treaty (TLT)à ¢Ã¢â€š ¬Ã‚  (1994) available at lt;https://www.wipo.int/treaties/en/ip/tlt/summary_tlt.htmlgt; (accessed on 16th Nov, 2014)

Impact Of Globalization On The Economy - 972 Words

What impacts on the economy has globalization made around the world? What is the positive in addition to the negative impacts of globalization? How can we define globalization? According to Kleniewski, â€Å"Globalization refers to the increasing interdependence of the world’s economy† (Kleniewski, 135). This means that most economies around the world depend upon each other for economic growth, whether is by trading globally otherwise by having people migrate from one country to the other. Globalization has been able to help corporations to grow in a very efficient way when also affecting poor developing countries. John Perkins on â€Å"Globalization†, has described the investment of money has increased the rate of poverty, but has been able to make businesses richer. He believes that the system of globalization has been a complete failure because we as consumers use almost 85% of the country’s resources. In the short film, Perkins says that the American dream was a way to create only a few people rich not the country as a whole. When countries get loans and they aren’t able to pay them off, they usually have to follow certain guidelines. Forecast is usually used to justify loans in order to put pressure on countries when forcing them to do whatever you want. Most countries that get loans are not able to pay them back, so they have to be forced into some type of pressure such as voting for a certain country in the United Nations as well as selling their resources for lessShow MoreRelatedImpact Of Globalization On The Economy1530 Words   |  7 PagesThe impact that globalization has and will have on the U.S economy continues to be one of the most debated economic issues of our times. Many people believe that due to the international trade there are less jobs and lower wages for people. 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The best representation of globalisation is the process in which businesses create international influence where they can then begin to operate on a global scale (Al-Rodhan

Short Outline of Life of Fidel V Ramos Sample Essay Example For Students

Short Outline of Life of Fidel V Ramos Sample Essay Fidel â€Å"Eddie† Valdez Ramos ( born March 18. 1928 ) . popularly known as FVR. was the 12th President of the Philippines from 1992 to 1998. During his six old ages in office. Ramos was widely credited and admired by many for regenerating and regenerating international assurance in the Filipino economic system. Anterior to his election as president. Ramos served in the Cabinet of President Corazon Aquino foremost as chief-of-staff of the Armed Forces of the Philippines ( AFP ) and. subsequently on. as Secretary of National Defense from 1986 to 1991. During the historic 1986 EDSA People Power Revolution. Ramos upon the invitation of so Defense Minister Juan Ponce Enrile. was hailed as a hero even though he was non portion of the program by many Filipinos for his determination to interrupt away from the disposal of the late strongman Ferdinand Marcos and pledge commitment and trueness to the newly-established radical authorities of President Aquino. following the ruin of Marco s from power in February 1986. Previously. he was the AFP frailty chief-of-staff. head of PC/INP under President Marcos. Under Ramos. the Philippines experienced a period of political stableness and rapid economic growing and enlargement. as a consequence of his policies and plans designed to further national rapprochement and integrity. Ramos was able to procure major peace understandings with Muslim separationists. communist insurrectionists and military Rebels. which renewed investor assurance in the Filipino economic system. Ramos besides sharply pushed for the deregulating of the nation’s major industries and the denationalization of bad authorities assets. As a consequence of his hands-on attack to the economic system. the Philippines was dubbed by assorted international magazines and perceivers as Asia’s Next Economic Tiger. However. the impulse in the economic additions made under the Ramos Administration was briefly interrupted during the oncoming of the 1997Asian Financial Crisis. Nevertheless. during the last twelvemonth of the term. the economic system managed to do a recoil since it was non badly hit by the crisis as compared to other Asiatic economic systems. He is the lone Filipino to have an honorary British Knighthood from the United Kingdom. the GCMG or the Knight Grand Cross of the Most Distinguished Order of St Michael and St George. This was bestowed to him by Queen Elizabeth II in 1995 for services to political relations and authorities. To day of the month. Ramos is the first and lone non-Catholic President of the Philippines. He belongs to the Protestant United Church of Christ in the Philippines. * Early life and instruction Fidel Ramos was born on March 18. 1928 in Lingayen. Pangasinan. His male parent. Narciso Ramos ( 1900–1986 ) . was a attorney. journalist and 5-term legislator of the House of Representatives. who finally rose to the place of Secretary of Foreign Affairs. As such. Narciso Ramos was the Filipino signer to the ASEAN declaration forged in Bangkok in 1967 and was one of the establishing male parents of the Liberal Party. His female parent. Angela Valdez-Ramos ( 1905–1977 ) . was an pedagogue. adult female suffragette and girl of the respected Valdez kin of Batac. Ilocos Norte doing him a 2nd grade cousin to Ferdinand Marcos. Ramos received secondary instruction at the Centro Escolar University in Manila. After he went to America. he was educated at the United States Military Academy and University of Illinois. where he earned a master’s grade in civil technology. He besides holds a master’s grade in National Security Administration from the National Defense Co llege of the Philippines and a Master’s grade in Business Administration ( MBA ) from the Ateneo de Manila University. * Early Military calling Ramos went to the United States Military Academy at West Point. and he graduated in 1950. Ramos. along with the Philippines’ 20th Battalion Combat Team and his fellow West Point alumnuss of the fiftiess. fought in the Korean War. Ramos was one of the heroes of theBattle of Hill Eerie. where he led his platoon to undermine the enemy in Hill Eerie. He was besides present in the Vietnam War as a non-combat civil military applied scientist and commanding officer of the Philippine Civil Action Group ( PHILCAG ) . It is during this assignment where he forged his life-long friendly relationship with his junior officer Maj. Jose T. Almonte. who went on to go his National Security Advisor throughout during his disposal from 1992–1998. Ramos has received several military awards including the Philippine Legion of Honor. the Distinguished Conduct Star. Philippine Military Merit Medal. the United States Legion of Merit. the Gallic Legion of Honor and the U. S. Military Academy Dis tinguished Graduate Award. Essay on The Book Thief By Markus Zusak EssayA particular study by the Philippine Center for Investigative Journalism ( PCIJ ) showed how the undertakings associating to the Expo site non merely revealed the extravagancy and inefficiency of the disposal. but besides served as convenient vehicle to consequence election fund-raising for the LAKAS political party of Ramos at the disbursal of the tax-paying Filipinos and in misdemeanor of the Election Code. The Centennial Expo Pilipino undertaking. intended to be the centrepiece for the jubilations for the hundredth day of remembrance of the country’s independency from Spain. besides earned extended unfavorable judgments for being an expensive white elephant undertaking that disadvantaged the authorities at the cost of P9 billion. or 1. 7 per centum of the country’s 1998 national budget. Six ranking Ramos cabinet members and functionaries. headed by Chairman Salvador Laurel ( former Vice-President ) of the Centennial Com mission were cleared by the Ombudsman and Sandigan Bayan ( People’s Court ) . Ramos appeared before a Congressional Committee in October 1998 to assist acquit said functionaries of any wrong-doing. * PEA-Amari Scandal President Fidel Ramos was accused of corruptness in the PEA-Amari trade. The controversial trade involved the acquisition of 158 hectares of rescued land on Manila Bay that was to be converted into alleged Freedom Islands. The trade was forged in April 1995 as portion of the Ramos administration’s Manila Bay Master Development Plan ( MBMDP ) . The PEA-Amari trade – in add-on to other undertakings in Manila Bay – displaced over 3. 000 fishing and coastal households in Manila Bay merely to give manner to what fisherfolk militants from Pambansang Lakas ng Kilusang Mamamalakaya ng Pilipinas ( Pamalakaya ) described as â€Å"an immoral. illegal and grossly unconstitutional province venture† . The Ramos disposal was accused of selling out the government’s involvements by prefering Amari Coastal Bay Resources and Filinvest Development—topping off a turning list of other corporate beneficiaries—over higher bidders in assorted moneymaking exist ent estate development strategies. Datas obtained from Public Estate Authority ( PEA ) revealed that the belongings was sold to Amari for P1. 9 billion or P 1. 200 pesos per square metre although the value of belongingss in next countries were pegged at P90. 000 per square metre. The Senate in its enquiry in 1998 found a paper trail stand foring committees paid to certain PEA functionaries amounting to P1. 7 billion. Ramos denied accusals that the PEA-Amari trade was clinched to profit members of the governing Lakas-NUCD as alleged by resistance groups. However. ex- canvasser general Franciso Chavez filed a request to invalidate the PEA-Amari trade because the authorities stood to lose one million millions of pesos in the sale of rescued lands to Amari. On April 25. 1995. PEA entered into a joint venture with Amari to develop Freedom Islands and on June 8 of the same twelvemonth. Ramos okayed trade. On November 29. 1996. then-Senate President Ernesto Maceda delivered a privilege address assaulting the trade as the â €Å"grandmother of all scams† .