Menu planning Free Essays

Hi auntie, my dear auntie I wish you a fast recuperation, welcome to my recommendation on a heart-sound eating routine. I guess that your weight is between 48-68 kilogram’s, in view of your weight and heart illness I would recommend you maintain a strategic distance from food wealthy in fat and an excessive amount of polysaccharide. Note that your body needs around 430-610 calories for each day additionally make sure to remember protein for your eating regimen and organic products plentiful in nutrient. We will compose a custom exposition test on Menu arranging or then again any comparable point just for you Request Now Your top picks break initially should begin with certain organic products that have recuperating properties, for instance apple, water melons which will cook for nutrients in your eating regimen and further more your morning meal  require a few proteins and this will constrain you to incorporate frankfurters ,milk and some yams. During noon, you have to incorporate leguminous protein for instance green gram, a few beans or lean meat. Recollect solid protein food like greasy meat will over-burden your assimilation. Include a few vegetables in your lunch supper for instance vegetables wealthy in iron like spinach, kales. Take sodas like organic product juice of mangoes, avocado or energy, dodge acidic natural products like oranges and furthermore note that you shouldn't take any drink with nicotine or solid tea to maintain a strategic distance from hypertension. Take a sister and after around a couple of moments minutes or so do some gentle exercise. Your bite ought to have low sugar and starches. With regards to your dinner remember that you need some bone mallow soup, egg yolk, some spaghetti since this will require bubbling and no fricasseeing is required. Include some garlic crude onions, crude cabbages, with this I conviction your every day dinner ought not surpass 510 calories. I trust your dinner will be at Paris Hotel where most dishes will suit your eating regimen. In your second day supper plan essentially take less sweet bites, warm milk or porridge wealthy in millet, a wiener or liver which will be sufficient for your morning meal. Have chicken, fish, some dark nightshade vegetables and a little squeezed apple for your lunch. You can accept sandwich as your nibble after which you ought to go for some activity model along Chicago River, Hopes you are feeling now additionally recovering. Have a basic dinner that will incorporate bubbled sheep and a few grains and some warm water. I wish you a snappy recuperation and farewell. Reference: Metro blend (2007) a diary on food diet, recovered on third august, ava Step by step instructions to refer to Menu arranging, Essay models

Observers of Life Essay Example | Topics and Well Written Essays - 4250 words

Eyewitnesses of Life - Essay Example . There is a component of dimness in each person’s heart. Heart of murkiness represents how Marlow overcomes the dimness in his heart and accomplishes self information; yet the obscurity with in him expends Kurtz who falls prey to its anger. The diagonal account structure of Heart of Darkness serves to pull the peruser to the profundity of the novel. Further more, its interlaced style suits well to unfurl history, fantasy, and legend with an exceptional spotlight being laid on the characters. The story streams with a consistent ahead surge that carries a few characters alongside it and the last details laid in transit are connected flawlessly in the advancement, rendering adequacy to the legitimate accuracy. The unavoidable nearness of the essential storyteller involves incredible enthusiasm as he presents the principle character Marlow and the picturesque depiction in the underlying piece of his voice. Like ensemble in show, this non-descript character surfaces in the novel w hen clearness is required and encourages smooth stream by providing supporting entries on Marlow. Curiously enough, the storyline is described from the point perspective on the fundamental character, Marlow. In this way the essayist is twofold removed from the novel evading his subjectivity The hero, Marlow poses a potential threat in the novel as he is the principle character just as the storyteller of the story .While Marlow wanders down the world of fond memories, the perusers are offered an all encompassing perspective on an extraordinary scene, rich with the entrapping greenery, differentiated against the swayed lives of the locals; controlled and misused by the impedance of the English men. Marlow stands apart from the remainder of the characters with his one of a kind shrewdness, expository characteristics, and decisions on each circumstance. The essential storyteller presents Marlow as sitting leg over leg, looking like an icon with his straight back and extended hands and credits to him a feeling of austere charm. Before long the counter of a ruminating Buddha starts to take

3 Tips When You Want to Write a Paragraph About Yourself

3 Tips When You Want to Write a Paragraph About YourselfWriting a paragraph about yourself is a wonderful way to increase your self-confidence. You will be able to see how your feelings and traits align with who you are as a person and what you stand for. In a nutshell, this is the perfect way to get your point across without saying too much or sounding too much like a sales pitch.The first thing to do when you want to write a paragraph about yourself is to examine your strengths and weaknesses. You can find out all you need to know about yourself by taking inventory of all the things that you are good at and that you enjoy doing. If you think that you have something to offer through these things, you have probably found your strengths.Remember, 'what is' is 'who is.' Therefore, take time to assess what you really love to do and find out if this is something that you would be good at doing full-time. If it is, it will be easier to determine what kind of person you really are.Your nex t step is to determine what areas of your life need some improvement. Things that you need to change or improve are probably the ones that you never thought about. Think back to a time when you felt that you were not good at something. If you can pinpoint what it was that made you feel that way, you may find that you can find a way to improve your skills or help someone else.For example, if you knew that you were not very good at writing, it may have been very hard for you to find your way in the past. If you knew that you were not very good at being assertive, it may have been difficult for you to open up and communicate your needs. Identifying these areas of your life where you are lacking will make it easier to discover the areas where you are excelling.The third step when you want to write a paragraph about yourself is to take a look at who you are in comparison to other people. Don't let anyone tell you that you are not lovable. What people see when they look at you matters a g reat deal.Often times people assume that the people around them are the only people that matter, but this is definitely not true. Realize that people can play a big role in how you feel about yourself. You can give someone great credit by showing how appreciative you are of all the things that they do for you.Your last step when you want to write a paragraph about yourself is to find ways to live the life that you truly want to live. Do not wait until you retire before you start the process of transforming yourself into the person that you want to be. Go ahead and start today.

Eating Disorders and Womens Self Image Essay - 1446 Words

Did you know that 90% of women dislike the way they look? And it’s all because of the media and their emphasis on the â€Å"ideal† figure of a woman. Supermodels like Kate Moss and other Barbie-doll-figure-inspired women grace the cover of magazines all over the world promoting a â€Å"perfect† shape. Girls of all ages think that this is what people want to see. They think that this is what they should look like and try to set impossible goals for themselves to look like covergirls. As a result, many women in North America suffer from psychological illnesses. Among the most common are eating disorders such as Anorexia and Bulimia Nervosa. Anorexia and Bulimia generally arise in young women, but may also occur in older females and occasionally in†¦show more content†¦Everyone has a chemical in their brain called Seratonin. This is what controls your appetite. In Bulimia patients, this chemical is deficient and so they keep eating and eating. At that point they feel guilty and have the urge to dispose of the consumed food either by vomiting or having a bowel movement promptly after eating. Subsequently, their Vasopressin level increases and eventually takes over, making the disposal of food the norm. The opposite occurs in Anorexia patients. The Norepinephrine chemical in their brain is deficient. Norepinephrine is the appetite stimulant. In their case, they have no desire to swallow anything for fear of becoming obese. Compulsive Overeating is another eating disorder although not as common as Anorexia or Bulimia Nervosa. Patients eat uncontrollably and gain a considerable amount of weight. And unlike Anorexia and Bulimia patients, Compulsive Overeaters are mostly male. Compulsive Overeaters eat mainly to cope with stress and anything that may be disturbing them. They, like Bulimics, understand that they have a problem. Most overeaters are people who were not taught how to deal with stressful situations. As Compulsive Overeating is n ot yet taken as seriously as other eating disorders, patients are directed to diet centers and health spas, but in the end, Compulsive Overeating can have the same consequences as Anorexia and Bulimia Nervosa. The most serious consequence being death. Nevertheless, it can be conquered with therapy andShow MoreRelatedThe Effect Media Has over a Womans Body Image Essay942 Words   |  4 PagesMedia and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say â€Å"perfect,† body image they can cause serious problems mentally and physically in a women’s mind and bodyRead MoreEssay about Movie Icons1614 Words   |  7 Pagesphysical activities. The outburst on slender-looking portrayal of body-image began in early 1960s (e.g. Fashion icon, Twiggy). Most western societies experience enormous pressures on individuals to conform and achieve the thin-ideal. This influence by mass-media affects just about anyone including males and females, adults, adolescents, and children. The exposure to mass media’s depiction of the thin-ideal body may be linked to body image disturbance in women. Researchers Grabe, Hyde, and Ward (2008) conductedRead MoreMass Media Effects on Women1721 Words   |  7 Pagesimpact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. According to article† negative body image is associated with poor self-esteem, anxiety about social evaluation, public self-consciousness, depression, and sexual inhibition† (Choate 2005).†Images of modelsRead MoreHow Media Influence Has Increased Dramatically Over The Past Three Decades1069 Words   |  5 PagesBeautiful Inside and Out â€Å"Healthy body image is not something that you re going to learn from fashion magazines,† (Shapiro) said Erin Heatherton, a Victoria Secret’s model since 2008. Media influence has increased considerably over the past three decades, whether it’s been through television, social media, or tabloids. The number of televisions has also increased in America since the 1950’s and most American have access to a television. Consequently, the images and attitudes are portrayed to the viewersRead MoreThe Media s Influence On Girl s Self Image1112 Words   |  5 PagesBody image has become a huge issue in society today, with magazines such as Shape, Covergirl, Vogue, Seventeen, or celebrities such as Carrie Underwood, Jennifer Aniston, Angelina Jolie, or Kylie Jenner. Women, especially teenagers, find themselves thinking that they have to look like the model they saw in a magazine, or on social media. The media is greatly responsible for the growing of the â€Å" ideal† thin women. Statistics show that diet and weight control advertisement appear ten times more in women’sRead MoreEssay about Media, Appearance and Eating Disorders1508 Words   |  7 PagesMedia, Appearance and Eating Disorders    Many women are concerned with their appearance. Too many of them are caught up with the image of being skinny and pretty. By seeing all the beautiful, thin women in the media and in society, they may feel insecure about the way they look. Therefore, they try and do anything they can to acquire that appearance. Methods they use to try and achieve this are by self-starvation, known as Anorexia, or induced vomiting, known as Bulimia. Anorexia nervosa andRead MoreEssay about Eating Disorders: A Feminist Issue1575 Words   |  7 PagesEating Disorders: A Feminist Issue What is a feminist approach to understanding eating disorders? Not all feminists have the same understanding of eating disorders. There are many different theories that are prevalent in feminist literature today. This web page will explore some of the different feminist perspectives about the cause of eating disorders in our culture. Power Control and obedience In her book Unbearable Weight, Susan Bordo (1993) makes the argument that the fear ofRead MoreThe impact of medias representation of ideal body size on attitudes towards own body image952 Words   |  4 Pagesthinness has a large contributing factor towards young women’s attitudes of their own body weight dissatisfaction (Jacobi Cash‚ 1994). This dissatisfaction stems from discrepancies between the accepted standard of female body image repeatedly shown in today’s media and their own bodies leading to the formation of attitudes that their own weight is not adequate. For example, a meta-analysis comparing the results of 25 studies that presented media images of thin models, reported a significant effect sizeRead MoreGender Inequality Around The World1437 Words   |  6 Pagesare their sports. In spite of the work that Title IX did to make sports more equal for boys and girls, both funding and pay for women’s sports and athletes still has a long way to go. Even with efforts to decrease the gap in scholarship dollar allocation, male athletes are given 55 percent of college athletic scholarship dollars, with only 45 percent left for women (â€Å"Women’s Sports Foundation† 1). Over half of scholarship dollars for sports go to male athlete allowing male sports to recruit more athletesRead MoreWomen s Representation Of Women1676 Words   |  7 PagesIn a survey regarding body image, 69.3% of teenagers said they were not happy with their appearance, and 64% of women in there sixties said they were not happy with their appearance either. The difference between the two, however, is that the majority of the older women were ‘grateful’ about the way they look, while most teenagers described themselves as ‘self-conscious’ when it comes to their physical appearance (â€Å"How Women Feel About Their Looks†). These statistics prove that women of all ages

The International Monetary Fund (IMF) Essay - 2051 Words

â€Å"If you owe your bank a hundred pounds, you have a problem; but if you owe it a million, it has.(1)† In the year of 1327, Kind Edward III of England defaulted on his Italian debts. This caused the banks of Bardi and Peruzzi in Florence to collapse. Who would know that over 650 years later, the world would still have these types of problems? After World War II, the need for an organization like the IMF was finally realized. After the war, politicians and economists began to work on blue prints for a postwar world. They envisioned a liberal international economic order, based on stable world currencies and revived world trade. The International Monetary Fund (IMF) finally came into existence on December 27, 1945. On this date, twenty-nine†¦show more content†¦International banks have made risky loans all over the world because they knew that if trouble arose, the fund would step in to resolve the situation – as it has done in the past. The IMF has played a critical role in many of the epochal events in the 1990’s. The IMF lent 18 billion dollars to Mexico in 199 4, after the peso collapsed. It gave Russia over 10 billion dollars in 1999. The IMF has helped drive inflation from 1,000 percent a year down to a tolerable 10 percent a year, thanks to Russia listening to what the IMF said and doing as they suggested. It has given Indonesia 10 billion dollars, and has helped Indonesia demonopolize industries. It gave 4 billion to Thailand, which was the epicenter of the East Asian Crisis. The IMF helped closed dozens of reckless banks. True, the IMF did many little things wrong, however, it did the important ones right. The Philippines is a prime example on how effectively the IMF can work. For years, Filipinos suffered the weaknesses of economic and business policies. Under the tutelage of the International Monetary Fund for nearly 30 years, and especially during the past decade, they faced up to their problems. Many sectors of their society suffered greatly, and some complained loudly. However, they persisted and, with the help of the IMF and th e courage of the Philippine people, they exited from the IMF program. How did they do this? They assembled one of the best economicShow MoreRelatedInternational Monetary Fund ( Imf )2266 Words   |  10 PagesAims/Purpose International Monetary Fund (IMF) aims to maintain and defeat and sometimes to restrain the financial crises. (BBC, 2012) Basically it was created to avoid another Great Depression with an economical cooperation. It was founded more than 60 years ago at the end of the II World War. (International Monetary Fund, 2015) Mostly the institution has directed to focus the developing world. Nowadays there are few purposes of the IMF such as monetary stability, exchange rate stability, facilitateRead MoreThe International Monetary Fund ( Imf )985 Words   |  4 PagesThe International Monetary Fund (IMF) was one of the many international organizations that emerged after the end of World War II. The primary function of the IMF is to promote the international financial stability and spur monetary cooperation. Many countries see the IMF as a â€Å"lender of last resort† (Thacker, 1999:38), meaning countries borrow money from the Fund for â€Å"short-term balance of payment supportâ⠂¬  (Steinwand and Stone, 2007:11) in order to avert the collapse of their domestic economies.Read MoreThe International Monetary Fund ( Imf )1089 Words   |  5 PagesThe International Monetary Fund (IMF) was established in 1946, along with the World Bank. The IMF was developed to promote all monetary cooperation and remedy economic problems incurred during the post - war reconstruction period (Baylis; 2008: 245). The IMF was therefore considered as the â€Å"rule keeper† and an important component in public international management. In the pursuit to stabilise the exchange rate system, the IMF reserves the authority to change exchange rates. Another vital role isRead MoreInternational Monetary Fund ( Imf )3071 Words   |  13 PagesGLOBAL BUSINESS SUSTAINABILITY INTRODUCTION International Monetary Fund (IMF) is an organization consisting of 188 nations functioning towards global monetary cooperation, ensuring financial stability, minimizing poverty around the world (IMF, 2014). In this report its functions of IMF and its effectiveness have been explained to describe minimizing financial imbalances by the countries. UK has been the main focus in this study. The impact of IMF policies on social and environment in UK and howRead MoreThe International Monetary Fund ( Imf ) Essay2250 Words   |  9 PagesIntroduction: The International Monetary Fund (IMF) is an international organization created in 1945 to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and to reduce poverty around the world. The IMF is governed and accountable to the 189 countries that make up the global membership of the organization. These goals make up the IMFs formal rules, the informal rules allow more access for powerfulRead MoreThe International Monetary Fund ( Imf )1310 Words   |  6 Pagesat how incompetent and politically driven economic policy making drove Europe into prolonged recession and high unemployment. The financial crises and fear of a meltdown slowed world economic growth considerably. In October 2010, the International Monetary Fund (IMF) projected 4.6 percent growth for the global economy in 2013; it ended up being just 3 percent. This difference may not seem like much, but in terms of lost output it is more than $800 billion, and it is not only in the rich countriesRead MoreThe Imf ( International Monetary Fund )941 Words   |  4 PagesThe IMF (International Monetary Fund), also known as the Fund, was conceived at a UN conference in Bretton Woods, New Hampshire, United States, in July 1944. The 44 countries at that conference sought to build a framework for economic cooperation to avoid a repetition of the competitive devaluations that had contributed to the Great Depression of the 1930s (https://www.imf.org/external/about.htm). Currently, the organization is headquartered in Washington, D. C. Originally, the IMF was designedRead MoreThe International Monetary Fund ( Imf )1501 Words   |  7 PagesTHE INTERNATIONAL MONETARY FUND (IMF) The IMF was set up during the Second World War in the year 1944. It started operation in 1947 and it has been working with the UNO since. Its headquarters is in Washington D.C in America. IMF provides short term loans to countries having problems of balance of payments. It also provides technical advice to its members and ensures free flow of trade by removing all trade restrictions. It establishes and maintains stable exchange rate between member countriesRead MoreThe International Monetary Fund ( Imf )6431 Words   |  26 PagesIntroduction In the statement of the 2015 Article IV Consultation Mission to China, the International Monetary Fund (IMF) concluded that the Chinese economy was transitioning to a safer and higher-quality growth. In particular, the IMF highlighted that China had made good progress in recent years in reducing its large current account surpluses and its huge accumulation of foreign exchange reserves. Although undervaluation of the yuan was a major factor causing the large imbalances in the past, theRead More The International Monetary Fund (IMF) Essay1888 Words   |  8 PagesThe International Monetary Fund (IMF) International Monetary Fund (IMF), international economic organization whose purpose is to promote international monetary cooperation to facilitate the expansion of international trade. The IMF operates as a United Nations specialized agency and is a permanent forum for consideration of issues of international payments, in which member nations are encouraged to maintain an orderly pattern of exchange rates and to avoid restrictive exchange practices.

Pearl Harbor And 9 / 11 - 916 Words

Both Pearl Harbor and 9/11 are tragic events in United States history, that will likely be remember in American history by even the least historically educated of the American populace and likely much of the rest of the world too. Both events were surprise attacks on American soil and both led to a fervor of patriotism from the American people to get revenge for those that died in the attacks. This paper will compare and contrast the two events, while providing a basic outline of the events and affects the two had on American society, in both the immediate and long term. Pearl Harbor is the name given to the attack on Pearl Harbor, Hawaii, by the Japanese against the Americans on December 7th, 1941. Although there was growing tension between the United States and Japan dew to sanctions and frozen assets put on Japan, the attack was still a surprise for the world. 2400 Americans were killed in the attack, along with many ships and nearly two-hundred airplanes.1 The attack united the American people and under Franklin Roosevelt s leadership, America declared war on Japan, with a unanimous vote in the senate and 388 to 1 vote in the house, with the lone dissenter being an avid pacifist. Soon after, Germany and Italy declared war on the United States and the United States declared war on the Axis powers in turn. America had finally joined the Second World War. When Roosevelt gave his speech that war was being declared, most of the country was behind him. There were fears thatShow MoreRelatedIntelligence Failures: 9/11 and Pearl Harbor Essay542 Words   |  3 PagesThroughout history there are multiple intelligence failures such as 9/11 and Pearl Harbor. These failures are due to intelligence collected which was either delayed or misdirected to the rest of the intelligence community. Both events had catastrophic consequences and yet these tragic events has allowed the intelligence community to develop better security like warning signals and combat readiness to protect the United States. Pearl Harbor is still considered one of the worst intelligence failure inRead MoreA Comparison of the Attack on Pearl Harbor and the Terroist Attacks of September 11th, 20011023 Words   |  5 Pages The events of December 7th1941 on Pearl Harbor are ones that along with many others will forever remain written down as a historic day in not just in history but in naval and military history as well. In this essay I will first explain and describe the Pearl Harbor attack. I will do that in the perspective of a male veteran who at the time was stationed at Pearl Harbor as a U.S. Navy cadet describing the events of that topic to a news anchor for a local newspaper. I also explain what happened afterRead MoreThe Attack On Pearl Harbor1667 Words   |  7 Pagescentury so far has been September 11th, 2001. The phrase â€Å"Post 9/11 World† has been synonymous with growing fears of terrorism at home and abroad and changes in our popular culture and way of life. 9/11 however is not unique in the way it has transformed American society. The attack on Pearl Harbor, â€Å"a date which will live in infamy,† also brought the United States into a war focused on eliminating a new a dversary. Both 9/11 and Pearl Harbor gave increased power and scope to our federal government, changedRead MoreEssay Pearl Harbor1097 Words   |  5 PagesRoosevelt. After the bombing of Pearl Harbor Roosevelt asked congress to declare war on Japan. Pearl Harbor was a surprise to the United States, a great plan to the Japanese Empire, and a gateway to World War II. The attack on Pearl Harbor took a toll on countries all over the world. That day in 1941 has been and forever will be the most infamous act of the Japanese Empire. On December 7, 1941 the ultimate disaster in the history of the United States occurred. â€Å"Pearl Harbor is a lagoon island on theRead MoreThe Invention Of The Airplane1401 Words   |  6 Pagesshoot down planes and threats on the ground, and to survey an area. While these are just cases of military uses the airplane has also been used to do horrible things such as the terrorist attack on the twin towers in New York on september eleventh 2001(9/11 attacks), The airplane was the best invention of the early twentieth century because it created a means of travelling across the world with ease, created a new weapon to fight wars, and it united America. Flying has always been an action that man hasRead MoreThe September 11, 2001 Terrorist Attacks on America: The Division of Nations and Views1672 Words   |  7 PagesThe September 11, 2001 terrorist attacks on America divided two nations, yet knit one closer like the attacks on Pearl Harbor. There were many events that lead up to 9/11 that were only the beginning. The attacks on the World Trade Center in 2001 was the finale. George Bush wrote in his diary, â€Å"The Pearl Harbor of the 21st century happened today†¦Ã¢â‚¬  (George Bush). This attack was a surprise, just like Pearl Harbor, but the U.S. reacted swiftly and effectively. The appalling events Now, more than aRead MoreWitnesses Accounts of The Attck of Pearl Harbor Essay1172 Words   |  5 Pagesattacked our naval base at Pearl Harbor, Hawaii. It wasn’t only the military personnel who were affected but it was also their families including the civilians living on the island of Hawaii. â€Å"The casualty list includes 2,335 servicemen and 68 civilians killed, with 1,178 wounded. Included are 1,104 men aboard the Battleship USS Arizona killed after a 1,760-pound air bomb penetrated into the forward magazine causing catastrophic explosions† (Japanese Bomb Pearl Harbor) On December 6, no one suspectedRead MoreA Comparison of the September 11 Attack and the Attack on Pearl Harbor742 Words   |  3 PagesSeptember 11th 2001 On Sept. 11, 2001, A date that will live in infamy for Americans, terrorists attacked the World Trade Center in New York City. At 8:48 a.m. flight 11 crashed into the north tower. As it continued to burn a second plane flight 175 carrying 65 people crashed into the south tower around 9:05 a.m.. as smoke and debris fill the air in New York City after one of the World Trade Center towers collapsed. Police officers and rescue workers on the disaster scene in New York are coveredRead MoreThe Bombing Of Pearl Harbor1357 Words   |  6 Pageswhat the man of Pearl harbor heard on the morning of the attack. Pearl Harbor and how it is one of the most deadliest and important attacks on the United states.Pearl Harbor had many causes and left many behind destruction, but in the destruction there was a few things that survived. December 7, 1941 â€Å"A DATE WHICH WILL LIVE IN INFAMY† this iconic quote was said by President Franklin D. Roosevelt in response to the attack. There were many causes that lead to the events of Pearl Harbor. Some of whichRead MoreThe Bombing Of Pearl Harbor Bombing967 Words   |  4 PagesPearl Harbor December 7, 1941 was one of America’s darkest days. This was the day of the famous pearl harbor bombing. This attack came from the Japanese attacking the American Naval base in Pearl Harbor, Hawaii. The attack had been in the planning for many years to attack and weaken the United States Naval force. Japan wanted to do this to gain more superiority in the Atlantic and to grow their ties with European nations. In this paper I will talk about the people, the planning, the attack, and

Marketing Service Organization Largest Organisational Issues

Question: Describe about the Marketing Service Organization for Largest Organisational Issues. Answer: Introduction: One of the most effective reasons of rendering organizational success is providing effective customer service along with maintaining a strong customer relation. Customer satisfaction is highly important for any business organization in order to maintain the image and reputation of the organization. The article Internet not working? Try again tomorrow, Telstra tells customers published by Hatch, (2016) in The Sydney Morning Herald of Business Day provides an in-depth overview about the disastrous consequence of Telstra due to the sudden network crisis. Telstra is recognized as one of the largest telecommunication giants occupying a predominant place in Australia. The report shows that a large number of ADSL and NBN customers have showed their intense dissatisfaction due to this unexpected meltdown of the network. They wanted 24 hours from the customers for resolving the issue. A telecommunication industry without internet is meaningless. A large number of customers have been victimized for the lack of proper services. As a result, it ultimately hampers the entire process of business. Telstra has faced the same. Due to the massive disaster of network, thousands of customers have decided to leave the use of services. Summery and highlights of the articles: Due to the massive meltdown of the network, the customers had to suffer immense difficulties (Bayraktar et al., 2012). This particular article has provided an in-depth overview about the reasons of network failure in Telstra. The highlights of the article are as follows: Customers have to wait for minimum 24 hours in order to get the service back again. The customers have showed their extreme disappointment due to the network failure of the service providers. Thousands of customers have left using the service process of Telstra by showing a furious outrage at the time of massive crisis Behind raising the sudden crisis, Telstra has provided a valid reason to the customers in general. They have announced that a major fault has occurred in the device that controls the interaction between the organizations network and the various types of modems of the customers. This kind of failure is completely unexpected and unintentional. This article has also highlighted some reactions on behalf of the customers after facing these kinds of crisis. This particular crisis was initiated on Friday. The service providers assured to settle down the entire issue within Monday. After that, they intended to withdraw their statement. They have stated that they would try their best to plug in within 6pm. If by any chance the webpage cannot be reached within 7 pm to 8 pm, the customers may have to wait for another 24 hours. This particular statement has created an intense dissatisfaction on the mind of customers. As per their point of view, the organizational managers do not handle this massive outrage seriously. They should have taken more initiative regarding this particular matter. Telstra spokesperson has apologized for this unexpected inconvenience in order to retail the attention of customers. As a whole, the article intends to highlight how a temporary crisis renders a disastrous consequence for an organization like Telstra (Hatch, 2016). Using market penetration strategy: In order to handle this kind of issue, Telstra can implement market penetration strategy at this particular time. Market penetration strategy is the forth-ongoing strategy of Ansoff Matrix that primarily concerns on selling the existing products or service into the existing market in order to re-gain the market share (Cina, 2013). Due to this massive network failure, Telstra had faced an intense negative feedback from large number of customers. Some of the regular customers have left using the service process of this telecommunication giant (Selnes, 2013). In this kind of situation, the existing customers of Telstra have become limited and restricted. The service providers should thus focus on those limited customers at this specific time for gaining the market share again (Grissemann Stokburger-Sauer, 2012). This particular marketing strategy is lowest amount of risk. At the very first stage, Telstra have to gain the trust of their existing target customers by providing an effective service process. Telstra would have to receive positive response from those customers for rendering their lost glory (Krn, 2014). If those customers were satisfied with the service process of Telstra, they would help to promote the service process again for enhancing the target customers. On the other hand, Telstra has faced a remarkable revenue loss while overcoming the sudden crisis. Therefore, selling products and services within the limited customers would help to reduce the risk factors as well (Ryu, Lee Gon Kim, 2012). Verdict: A business organization can never run their flow of business without avoiding the risk factors and sudden crisis. Telstra is not exceptional to that. The crisis that Telstra had faced within their organization was unavoidable. Technological error cannot restricted or controlled with the hand of technicians (Zhao et al., 2012). Therefore, I believe that Telstra should not be accused due to this sudden crisis. At the same time, it is also undeniable that organizations while maintaining their business should know how to deal with the sudden crisis. Telstra is not exceptional to that. The organizational managers should have the capability to deal with the customers in such a way that customers can understand the importance of this situation. From the article, I have observed that customers are deprived of getting any assurance from the service providers. Telstra failed to assure people when they would be able to get rid of this crisis. As a result, Telstra has lost the glory that they ha ve gained in the market. Conclusion: The entire study has dealt with an article review on Telstras network crisis. This particular organization has rendered immense popularity in the realm of telecommunication industry of Australia. Suddenly a massive network crisis has brought a drastic change in the glory ad reputation of this organization. As a result, a large number of customers have provided an intense dissatisfaction by leaving to use the service process. With the help of this article review, detailed analysis has been conducted on how Telstra could have dealt with the customers for overcoming the sudden crisis. Reference List: Bayraktar, E., Tatoglu, E., Turkyilmaz, A., Delen, D., Zaim, S. (2012). Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA.Expert Systems with Applications,39(1), 99-106. Cina, C. (2013). Creating an effective customer satisfaction program.Journal of Consumer Marketing. Grissemann, U. S., Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance.Tourism Management,33(6), 1483-1492. Hatch, P. (2016). Internet not working? Try again tomorrow, Telstra tells customers.The Sydney Morning Herald. Krn, S. (2014). Analysing customer satisfaction and quality in constructionthe case of public and private customers.Nordic journal of surveying and real estate research,2. Ryu, K., Lee, H. R., Gon Kim, W. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,24(2), 200-223. Selnes, F. (2013). An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. Zhao, L., Lu, Y., Zhang, L., Chau, P. Y. (2012). Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model.Decision Support Systems,52(3), 645-656.

Active Transport Essays - Cellular Respiration, Metabolism

Active Transport Essays - Cellular Respiration, Metabolism Active Transport Since the cell membrane is somewhat permeable to sodium ions, simple diffusion would result in a net movement of sodium ions into the cell, until the concentrations on the two sides of the membrane became equal. Sodium actually does diffuse into the cell rather freely, but as fast as it does so, the cell actively pumps it out again, against the concentration difference. The mechanism by which the cell pumps the sodium ions out is called active transport. Active transport requires the expenditure of energy for the work done by the cell in moving molecules against a concentration gradient. Active transport enables a cell to maintain a lower concentration of sodium inside the cell, and also enables a cell to accumulate certain nutrient inside the cell at concentrations much higher than the extracellular concentrations. The exact mechanism of active transport is not known. It has been proposed that a carrier molecule is involved, which reacts chemically with the molecule that is to be actively transported. This forms a compound which is soluble in the lipid portion of the membrane and the carrier compound then moves through the membrane against the concentration gradient to the other side. The transported molecule is then released, and the carrier molecule diffuses back to the other side of the membrane where it picks up another molecule. This process requires energy, since work must done in transporting the molecule against a diffusion gradient. The energy is supplied in the form of ATP. The carrier molecules are thought to be integral proteins; proteins which span the plasma membrane. These proteins are specific for the molecules they transport. Chemiosmosis Populating the inner membrane of the mitochondrion are many copies of a protein complex called an ATP synthase, the enzyme that actually makes ATP! It works like an ion pump running in reverse. In the reverse of that process, an ATP synthase uses the energy of an existing ion gradient to power ATP synthesis. The ion gradient that drives oxidative phosphorylation is a proton (hydrogen ion) gradient; that is, the power source for the ATP syntheses is a difference in the concentration of H+ on opposite sides of the inner mitochondrial membrane. We can also think of this gradient as a difference in pH, since pH is a measure of H+ concentration. The function of the electron transport chain is to generate and maintain an H+ gradient. The chain is an energy converter that uses the exergonic flow of electrons to pump H+ across the membrane, from the matrix into the intermembrane space. The H+ leak back across the membrane, diffusing down its gradient. But the ATP synthases are the only patches of the membrane that are freely permeable to H+. The ions pass through a channel in an ATP synthase, and the complex of proteins functions as a mill that harnesses the exergonic flow of H ' to drive the phosphorylation of ATP Thus, an H+ gradient couples the redox reactions of the electron transport chain to ATP synthesis. This coupling mechanism for oxidative phosphorylation is called chemiosmosis, a term that highlights the relationship between chemical reactions and transport across the membrane. We have previously used the word osmosis in discussing water transport, but here the word refers to the pushing of H+ across a membra! ne. Certain members of the electron transport chain must accept and release protons (H+) along with electrons, while other carriers transport only electrons. Therefore, at certain steps along the chain, electron transfers cause H+ to be taken up and released back into he surrounding solution. The electron carriers are spatially arranged in the membrane in such a way that H+ is accepted from the mitochondrial matrix and deposited - the intermembrane space. The H+ gradient that results is referred to as a proton-motive force, emphasizing the capacity of the gradient to perform work. The force drives H+ back across the membrane through the specific H+ channels provided by ATP synthase complexes. How the ATP synthase uses the downhill H+ current to attach inorganic phosphate to ADP is not yet known. The hydrogen ions may participate directly in the reaction, or they may induce a conformation change of the ATP synthase that

Cloister Walk essays

Cloister Walk essays Norris, Catholic Tradition, and Notre Dame In The Cloister Walk, American poet Kathleen Norris takes the reader through her experiences with life in a Benedictine monastery. She writes 75 short tales, each one dealing with a different observation.. One thing that appealed to me about this book is that Kathleen Norris isn't a catholic, nor is she very into church. Her experiences at the monastery help her better understand herself, as well as others. This paper will attempt to link my experiences with those of Kathleen Norris's and the Catholic Tradition. Kathleen Norris moves into the St. John's monastery and her book is based on her nine months there. She has a very poetic personality, and goes to the monastery in search of expanding her mind. She doesn't expect to find religious knowledge or to improve her relationship with God. "The monastic life," she says, "has this in common with the artistic one: both are attempts to pay close attention to objects, events, and natural phenomena that otherwise would get chewed up in the daily grind." There are a few main topics with which she pays special attention too, those of celibacy, community living, the liturgy, and time. Each of these topics relates very nicely to my experiences here at Notre Dame, as well as to different aspects of the catholic tradition. Norris has this to say about celibacy. "Celebate people have taught me that celibacy, practiced rightly, does indeed have something valuable to say to the rest of us. Specifically, they have helped me better appreciate both the nature of friendship, and what it means to be married." Although I cannot relate to the marriage aspect of this statement, I can relate to the friendship part. For 19 years of my life, I chose to remain celebate. The friendships that I formed in this time with members of the female sex have been very powerful. I can honestly say that I have experienced love without the physical part of...

Effective Team and Performance Management Assignment

Effective Team and Performance Management - Assignment Example They must be able to suggest solutions to problems and take control of situations by being initiative. They must have the self-confidence to be willing and able to lead others and to set an example. A team leader should be able to take command of others and to push through ideas and policies to their conclusion will assertiveness and determination. With energy and enthusiasm they must set high standards of effort and involvement so that others are encouraged to act in a similar way (Stimpson, Borrington 2006). Some basic roles of managers include strategic planning like setting aims and targets beforehand for the future as they give a sense of direction and purpose to any team work. This will be common feeling among the team members of having something to work towards. It is a manager’s responsibility to organize people and resources effectively with the process of delegation, because a team leader cannot do everything on his own. Some tasks need to be delegated to subordinate s or team members. Delegation means giving a subordinate the authority to perform particular tasks. However, it is important to remember that it is the authority to perform a task which is being delegated and not the final responsibility. A manager can be very good or planning and organizing but may have failed to coordinate or bring people in the tem together just like what happened in the case study. This can be a real danger with the functional form of organization or structural problems as this leads to haphazard aims and not a shared vision. A good leader must therefore make sure that all team members are working together to achieve the plans originally set by the leader. Managers or team leaders must know the right way to command by guiding, leading and supervising people and not just telling them what to do. They must make sure that instructions and deadlines are being met on time. It is their responsibility that tasks are carried out by all team members effectively. Team lea der must also try to evaluate and measure the work of all individuals to make sure that they are on target. There is little point in planning and organizing when leaders fail to check that the original aims are being met. Disciplining staff is also part of their responsibility (David, R. 2005). So, if the team leader does not possess all these roles, then the teamwork is going to lack a sense of control and direction. There would be no coordination between team members which will lead to wastage of effort. Control of team members and organization of resources is vital for productive output and results otherwise; the team project will drift and eventually fail. Different styles of leadership call for different management styles. A good leader will adopt the style of leadership that suits his situation the best. Leadership styles are the different approaches of dealing with people when in a position of authority; autocratic, laissez-faire and democratic. Autocratic leadership is where the leader is expect to be in charge if the project and have his orders followed. They keep themselves separate from other members of the team; they make virtually all the decisions. They will only tell people what they need to know. Communication is the business is mainly one-way and other people have little or no opportunity to comment on anything.

The Strategic Route of Lexus Term Paper Example | Topics and Well Written Essays - 2500 words

The Strategic Route of Lexus - Term Paper Example There have been huge sales of Lexus brand in different categories like hybrid, midsize premium and others. There are several models of Lexus. The focus is on Lexus GS model that is available in two variants: GS 300 and GS 460. These two are the premium products and have the capability to attract the consumers (Lexus, 2010). There is huge potential in the global market of the brand Lexus and the opportunity can be captured properly with an appropriate marketing strategy. The company needs to identify the primary and selected market for attaining more sales of Lexus. The brand Lexus GS model will be discussed in this paper regarding its potential in the United Arab Emirates (UAE) market. This research paper looks to determine the potential market of Lexus GS in the UAE market for the upcoming years (2011-2013). There are certain factors that have already been discussed and now it centers on the marketing strategy for Lexus GS. Marketing strategy is the key factor for the business success. There are two approaches i.e. primary and selective marketing strategies for the Lexus brand in the UAE market. The basic discussion of the paper is related to the type of demand that will be stimulated for the next three years. Both primary demand and selective demand will be focused upon the UAE market and one will be selected as a marketing strategy for Lexus. The UAE’s real growth for 2011 is expected to be 6.7%, 7% in 2012 and 6.7% in 2013. The per capita expected in 2011 is $43,030, $47330 in 2012 and $52160 in 2013. There is huge potential for Toyota Lexus market with increase in real growth and per capita income (Government of Ras Al Khaimah, 2009). According to Dubai Roads and Transport Authority (RTA), there were more than 1021880 registrations of new vehicles in the UAE market. The potential of the UAE market is estimated to be approximately 1542000.  

Monastic spirituality in the 21st Century Essay Example for Free

Monastic spirituality in the 21st Century Essay In the 21st Century, it could be said that monastic spirituality in an outdated concept. In the contemporary world we live in today, it has become increasingly difficult to live obedient to the Churches teaching. Some people would argue that there should be no real set of moral codes, and that the Church should not have such high authority. This contrasts to the Celtic Monks belief that Nothing must be refused in their obedience; to be Christs true discipleit will not be pleasing to the Lord. In society today, people dont see a need for a moral code. They make their own subjective decisions about what is right and wrong from them, and dont accept religious or government law. Grove argues People do not see the Church as having a real relevance in their everyday lives, and therefore do not recognise its authority in everyday matters. Some sociologists have said that it is this belief that has led to religious organizations watering down their beliefs to accommodate many beliefs, in the hope that this would make their religion more popular. However, in actual fact this can often lead to the religious organization becoming less popular, as they may lose the devoted members, who arent looking for a watered down religion. Pope Benedict said that relativismdoes not recognise anything as being certainits highest goals are ones own ego and desire. Relativism is the belief that concepts such as right and wrong, goodness and badness, or truth and falsehood are not definite and that they alter in different cultures and situations. It could be described as the cherry picking for faith. An example of this would be ignoring the rule of no contraception, for promiscuous reasons. An other common example would be the issue of sex before marriage. The Celtic monks had a huge sense of Divine Will that had to be obeyed. Saint Columbanus reminded us of this by saying by strict obedience shall the monk show his love of God. Many of these traits, that the monks found so admirable, have been lost in todays society. Monks believed that community was better than the individual, and that when we do something, it should be for the sake of the community, rather than for the sake of the individual themselves. The monks saw obedience as responding to Gods call. We can see a huge lack of obedience to God by looking at the large decline in vocations in recent years. In 2008, in Dublin, only three people were ordained into the priesthood. There are many reasons for this, a main possibility being the recent scandal the Church has been involved in in recent years. In 1968, 95% of Catholics went to mass. By 2004 this amount had dropped to a mere 50% (BBC Newsline). These figures support the view that as Christians, we no longer feel compelled to be obedient to God. This can relate back to what Pope Benedict described as The Culture of Relativism. Another debated issue is the importance of chastity and sexuality in our society today. Saint Columbanus said a monks chastity is indeed judged by his thoughts. He said that they were not only judged by sexual relations, but by the purity of the mind, and the sexual desires that they experienced. This view contrasts greatly to the view of society today. In our modern society, people are often sexually objectified. An estimated average of 75% of prime television shows include content of a sexual nature, and in soap operas it is estimated that extra-marital sex is referred to two out of three times every hour. This is because the television companys know that in todays society, sex sells. It is no longer thought of as a big deal, and there has been a massive increase in sexual promiscuity. This has led to a big increase in sexually transmitted diseases, which are becoming increasingly difficult to control. It also meant a big increase in the amount of unwanted pregnancies. Unlike monastic living which promoted the selfless giving of ones self to the community, we have adopted a hedonistic, narcissistic attitude. We have become our own lust. Michael Maher points out that the standards in Celtic monasteries are severe, particularly in the area of sexual morality. For many today, the idea of chastity is an outdated concept and is problematic for the future of the priesthood in the Catholic Church. This would lead me to believe that in regard to this aspect of monastic life, monastic spirituality could very easily be perceived as outdated in the 21st Century. Brigid of Kildare had a preferential option for the poor. She vowed to the king of Leinster, If I had all your wealth, I would take it and give it away to the poor, So Brigids monastery in Kildare, became known as the City of the poor. Aidan of Lindesfarm also expressed solidarity to the poor, when he gave away the kings gift of a horse to the first beggar he met saying Surely this son of a mare is not more important to you than that son of man. However, the Church didnt always share the same view. Leondardo Boff argues that the Church became an abstract speculation removed from the original spirit of the Gospel message, and out of touch with real life. The Church has been criticised for siding with the vested interest, and in its history has even been involved in colonisation and the removal of land from the peasantry, in its commitment to obeying the laws of the land. Richard Woods reminds us that justice and chastity were the main hinges of Celtic social action. This is another way, in that it could be said that monastic spirituality is an outdated concept in the 21st Century. Views that should be had today have slowly died off, and have left places worse off. However, Bishop Casadaliga reminds us that as long as there are poor people in the world, and as long as there is a God who cares for the poor, there will be a need for a theology of Liberation. The spirit of Liberation Theology is very much evident in Celtic Monasticism in many ways, from the care of the poor and the sinner, to the welcoming of the stranger. Hospitality was always extremely generous in the monasteries, and any stranger who came was very well looked after. In 2004, 19% of asylum seekers were allowed to find refuge in Britain, while 78% were turned away. The Celtic monks in their openness to all, especially the weakest turned no one away. This shows another way that Monastic Spirituality could be considered an outdated concept in 21st Century life. In conclusion, it would appear that Monastic Spirituality is in fact an outdated concept in 21st Century living, with our lackadaisical views on chastity and sexuality, and our selfish views on poverty, it seems that Monastic Spirituality has been lost, and I believe it would be in the Catholic Churches interest to try and retrieve some of this monastic spirit.

Anti-kickback Implications of a Retail Medical Center (RMC) Essay

During the last two decades the health delivery system has been revolutionized. Many patients no longer visit the traditional medical facility system but choose to visit RMCs to receive limited medical care. The new phenomena are known as RMCs and are a new delivery service for health-care services. As far back as 1995, Newt Gingrich predicted that patients would â€Å"go to Canada or Wal-Mart.† For example, retail medical clinics appear in pharmacies, grocery stores, and big-box retailers like Wal-Mart, offering basic health care services. Furthermore, retail stores have joined in the health-care fray in an effort to increase sales in the retail stores either through increased pharmacy sales or as an increased traffic in other areas of the stores. By establishing the medical clinics in retails stores, it allows the patient to experience more efficiency with the delivery of medical services. For example, when I have cold or flu symptoms, I make a quick trip to the ret ail clinic and see the Nurse Practitioner within fifteen minutes rather than spending hour visiting the traditional clinic in the Houston Medical Center. Patients could spend an hour or two in visiting the traditional doctor while a trip to the retail medical clinic could spend as little as fifteen minutes waiting for their appointment. Additionally, during the time that the patient is visiting the retail medical clinic, the one could shop for other items within the store such as groceries or soft goods thus increasing the efficiency of medical visits. In some cases, the retail centers are even providing an electronic device to notify the patient when the medical representative is available to see the patient. Facts: Ready Clinic (â€Å"The Company†) will create a... ...f the anti-kickback statute. First, a requestor may not use a hypothetical situation as the basis of their advisory opinion; therefore, Ready Care must indicate that the coupon practice will be a practice that they seek to put in place. Seeking an advisory opinion should be used judiciously, as the process is quite lengthy and may be very expensive due to the legal costs. The company’s operations could be exposed to more scrutiny by their request for a ruling. Furthermore, a ruling should not be sought where the law is unambiguous. In the case of the coupon, the law does not appear to be ambiguous. Additionally, although the OIG has stated that the fact that an advisory opinion does not qualify for a safe harbor or receive a favorable treatment by the OIG, a negative ruling does not indicate that the anti-kickback statute has been violated. Anti-kickback Implications of a Retail Medical Center (RMC) Essay During the last two decades the health delivery system has been revolutionized. Many patients no longer visit the traditional medical facility system but choose to visit RMCs to receive limited medical care. The new phenomena are known as RMCs and are a new delivery service for health-care services. As far back as 1995, Newt Gingrich predicted that patients would â€Å"go to Canada or Wal-Mart.† For example, retail medical clinics appear in pharmacies, grocery stores, and big-box retailers like Wal-Mart, offering basic health care services. Furthermore, retail stores have joined in the health-care fray in an effort to increase sales in the retail stores either through increased pharmacy sales or as an increased traffic in other areas of the stores. By establishing the medical clinics in retails stores, it allows the patient to experience more efficiency with the delivery of medical services. For example, when I have cold or flu symptoms, I make a quick trip to the ret ail clinic and see the Nurse Practitioner within fifteen minutes rather than spending hour visiting the traditional clinic in the Houston Medical Center. Patients could spend an hour or two in visiting the traditional doctor while a trip to the retail medical clinic could spend as little as fifteen minutes waiting for their appointment. Additionally, during the time that the patient is visiting the retail medical clinic, the one could shop for other items within the store such as groceries or soft goods thus increasing the efficiency of medical visits. In some cases, the retail centers are even providing an electronic device to notify the patient when the medical representative is available to see the patient. Facts: Ready Clinic (â€Å"The Company†) will create a... ...f the anti-kickback statute. First, a requestor may not use a hypothetical situation as the basis of their advisory opinion; therefore, Ready Care must indicate that the coupon practice will be a practice that they seek to put in place. Seeking an advisory opinion should be used judiciously, as the process is quite lengthy and may be very expensive due to the legal costs. The company’s operations could be exposed to more scrutiny by their request for a ruling. Furthermore, a ruling should not be sought where the law is unambiguous. In the case of the coupon, the law does not appear to be ambiguous. Additionally, although the OIG has stated that the fact that an advisory opinion does not qualify for a safe harbor or receive a favorable treatment by the OIG, a negative ruling does not indicate that the anti-kickback statute has been violated.

The Cvs Web Strategy: an Evaluation of the Challenges and Advantages

THE CVS WEB STRATEGY: INTEGRATION OF AN ONLINE PHARMACY THE CVS WEB STRATEGY: AN EVALUATION OF THE CHALLENGES AND ADVANTAGES OF INTEGRATING AN ONLINE PHARMACY By Leah Bouk Wingate University 1 THE CVS WEB STRATEGY ABSTRACT This paper discusses the considerations surrounding CVS Pharmacy’s initiative to become a part of the virtual drugstore industry. Specifically, the organizational structure, fundamental design of the autonomous innovation, and strategic positioning of CVS. com were considered in evaluating the drug store’s ability to react to the disruptive technology.This paper serves to evaluate the effective initiatives, problems, and possible solutions to the considerations outlined above. As a result of this analysis, one can deduce that acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy for the autonomous innovation. Shortfalls include not executing a strategy to circumvent the MerckMedco mail order dilem ma. Ultimately, a recommendation is that CVS. com differentiate itself by personalizing customer home pages and by fostering relationships with prescribing healthcare providers. THE CVS WEB STRATEGY TABLE OF CONTENTS Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Landscape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Organizational Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Autonomous Innovation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Strategic Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3 THE CVS WEB STRATEGY THE CVS WEB STRATEGY: AN EVALUATION OF THE INTEGRATION OF AN ONLINE PHARMACY INTRODUCTIONStrict regulation throughout the healthcare and pharmaceu tical industries arguably slows the advancement in technological innovation, especially when compared to the computer and automobile industries. Therefore, innovation in a multiproduct, integrated and hierarchical organization, like CVS Pharmacy, can be slow moving or non-existent. Nevertheless, the healthcare industry is a money-making giant and companies like CVS, which was rated number 47 on CNN’s Most Profitable Companies in 2011, help justify this point (cnn. oney. com). This paper discusses the considerations surrounding CVS Pharmacy’s initiative to cope with the disruptive technology created by the virtual drugstore industry. Specifically, I will discuss the organizational structure by virtue of the autonomous innovation and the strategic positioning of CVS. com. This paper serves to evaluate the effective initiatives, problems and possible solutions to the issues surrounding the onboarding of CVS. com. 4 THE CVS WEB STRATEGY LANDSCAPEIt is important to understa nd the complexity of the healthcare and pharmaceutical industry at the time the CVS drugstore chain was exploring the idea of acquiring an online option for its customers in 1999. The process of diagnosing, prescribing, dispensing and delivery was, and still is, extremely regulated. As an example, only licensed physicians have the capability to prescribe medications and only licensed retailers are able to dispense them. In addition, Pharmacy Benefit Managers (PBMs) have already monopolized the management of drug prescribing and dispensing by1999.PBMs put together formularies, through negotiations with the pharmaceutical companies, the retail pharmacies and the employers’ Managed Care Organization (MCO), that mandated which drug could be prescribed for a certain disease. Furthermore, many PBMs require that all 30 day supply prescriptions for chronic diseases be dispensed through mail order and many of the PBMs acquire their own distribution centers to provide this service. Thu s, the Managed Care Organizations, physicians, retail pharmacies and the patient all rely on PBMs to ensure the lowest cost and best care for all involved (Reinke, 2009).Like PBMs, retail pharmacies also enjoy the market power they generate. The paper CVS: The Web Strategy describes the impact of the retail pharmacy by relating that two thirds of all prescriptions filled at retail were filled by drugstores in 1999, which made up a 100 billion dollar market In 1998, CVS was second to Walgreen bringing in 15. 2 billion dollars (CVS: The Web Strategy, 2001, p. 11). 5 THE CVS WEB STRATEGY â€Å"Pure-play† online drugstores and non-prescription health care sites made their debut in the first quarter of 1999 and CVS followed suit by purchasing Soma. om to leverage a â€Å"clicks and mortar† operation that would combine a physical presence with a web presence. ORGANIZATIONAL STRUCTURE Although it may seem atypical of a multi-product, integrated, hierarchical firm to look exte rnally for innovation, the relationship was a win-win for both CVS pharmacy and the virtual firm Soma. com. This idea is revealed in the essay CVS: The Web Strategy, which states, â€Å"CVS hoped to offer CVS. com the benefits of its buying power, advertising strength, brand name and access to 280 million prescriptions, while retaining the entrepreneurial spirit of the organization† (CVS: The Web Strategy, 2001, p. ). After thorough examination of both options, CVS decided to acquire the start-up company, since it would be quick to implement (only 3 to 4 months), it would bring intangible assets, and it shared the culture and views of CVS. The intangible tacit knowledge that Soma. com would bring to CVS included experienced employees with mail order prescription backgrounds and an understanding of the west coast market, since CVS stores were concentrated in the northeast and Soma. com’s headquarters were on the west coast.This national coverage provided for a larger sc ope that the online store would be able to take advantage of. Moreover, CVS was able to acquire 100% ownership of soma. com, which would allow for vertical integration within CVS. Merging with CVS made sense to soma. com as well. The virtual company was able to benefit from the economies of scale, as the cost of the web division could be spread across increasing units of production or in serving CVS’s growing customer base. Teece describes the benefit of an alliance between virtual and competent manufactures by saying that â€Å"if [virtual 6 THE CVS WEB STRATEGY irms] do indeed establish a strong alliance with a competent manufacturer, they may also have the capacity to be first to market, despite the absence of the requisite internal capabilities† (Teece, 2009, p. 59). Both soma. com and the PBMs, with which CVS works to get reimbursed for medications, would benefit from becoming a part, or affiliated with, CVS due to the company’s strong branding. John M. Gal laugher iterates this point in saying that â€Å"a firm’s brand is the symbolic embodiment of all the information connected with a product or service, and a strong brand can also be an exceptionally powerful resource for competitive advantage. Adding a website component will also enhance an already prominent brand. â€Å"Tech can play a critical role in rapidly and cost-effectively strengthening a brand† (Gallaugher, 2008, p. 6). While there were many advantages for CVS in acquiring Soma. com, CVS experienced the disadvantages of not owning the complementary asset, Merck-Medco, who refused to reimburse CVS. com for 30 day supply prescriptions. The issue surrounded the fact that MerckMedco already provided a mail order delivery for 30 day supply prescriptions and was not going to relinquish this opportunity to CVS. com.As previously outlined, PBMs were an integral complementary asset to the prescription drug industry in 1999 and served a large majority of CVS’s customers. Teece reveals that â€Å"when the services of complementary assets are required for new technology to yield value to the consumer, they can play an important role in the competitive advantage equation† (Teece, 2009, p25). Furthermore, Teece relates that â€Å"competitive advantage can be gained or lost on how expertly the strategy for gaining access is executed† (Teece, 2009, p25). Further research reveals that in shortly after CVS. om was launched, Merck-Medco and CVS formed an alliance so that CVS customers could purchase their prescriptions on the Merck-Medco site (Conlin, 1999). 7 THE CVS WEB STRATEGY AUTONOMOUS INNOVATION Since CVS was a highly integrated company, incorporating the online pharmacy throughout the rest of the company, or systemic innovation, would be extremely costly and might discourage further innovation. This is what happened to General Motors when the automobile industry switched from drum brakes to disc brakes. Because GM had investe d a great deal of time and money to produce drum brakes, it was slow to move towards producing disc brakes.GM’s competitors, however, who outsourced and relied on outside relationships were forced to make the switch and gained a better position in the industry (Teece, 2003, p. 192). Thus, CVS was smart to opt for an autonomous organizational approach by creating a separate website team managed by Soma. com. This team could react to the changing environment quickly and make recommendations against initiatives that would be time consuming and costly, as they did when the Vice President of Marketing for CVS, Helena Foulkes, argued that all products sold in stores should be available for purchase on the website.Foulkes was focused on learning about the customer through their online activities. Large, integrated companies also tend to focus on customers for innovation, which is not always the best angle. The paper, CVS: The Web Strategy, reveals that the CVS merchandising departme nt spent a lot of time and energy on the internal and external benchmarks, relying on customer activities when making decisions about marketing, promotion, pricing and merchandising. They would then send this codified information to the CVS. com online team (CVS: The Web Strategy, 2011, p. ). Clayton Christenson, an expert in the field of technological innovation, discusses the problem that arises when too much emphasis is placed on the customer. Christenson relates that â€Å"the highest-performing companies†¦have well developed systems for killing ideas that their customers don’t want. As a result, these companies find it very 8 THE CVS WEB STRATEGY difficult to invest adequate resources in disruptive technologies—lower-margin opportunities that their customers don’t want—until their customers want them† (Christensen, 1997). STRATEGIC POSITIONINGAs previously outlined, the initiative to integrate an online pharmacy was not a new concept to t he industry. Therefore, it was important that CVS. com respond to the disruptive technology by differentiating itself from the other online drugstores. CVS. com would offer online patient counseling through a virtual pharmacist, which was available 24 hours a day 7 days a week. Tom Pigott, founder of Soma. com relates about the significance of providing this service, â€Å"we had pharmacists, which created an inherent barrier to entry. Anyone can start a vitamin shop, all you need are a ebsite and a supplier† (CVS: The Web Strategy, 2011, p. 6). Another feature of CVS. com that set it apart was the â€Å"clicks and mortar† delivery options. This term refers to an operation that combines a physical presence with a web presence. Helena Foulkes describes a personal testimony of the convenience of the â€Å"clicks and mortar† operation. â€Å"For someone like me who works and has children and doesn’t think about getting to a store till 11’o clock at n ight, it would be extremely convenient to hop online and place an order and pick up that much-needed prescription on the way home† (CVS: The Web Strategy, 2011, p. ). Despite the attempts of CVS. com to differentiate from other online pharmacies, the company’s myopic views were a source of several missed opportunities to leverage competitive advantage. First, CVS. com should have better integrated the Xtra! Frequent Shopper Program, in which customers gained points that turned in rewards, so that consumers could benefit from prescriptions ordered online. Second, CVS. com could have created a more personalized home 9 THE CVS WEB STRATEGY age that, not only stored a customer’s order history, but provided information about side effects and related diseases when a customer entered a prescription. The secure personal homepage could potentially even keep track of doctor’s appointments for the customer, creating a reminder that would be emailed to the customer a day before the visit. The more data CVS. com could capture about their customers, the stronger the switching cost would be. Switching costs exist when consumers incur an expense, money or time, to move from one product or service to another (Gallaugher, 2008, p. ). Thomas Reinke reveals this concept in a peer reviewed journal explaining the reason why companies do not want to switch to other PBMs, â€Å"employers are reluctant to switch vendors because of the work and cost involved and-more importantly-because of the hassle it creates for employees in learning the rules and procedures of a new company† (Reinke, 2009, p. 5). Thus, the more capabilities the customer has on one website, the more data they will enter and the least likely they will be willing to switch to another pharmacy.Finally, competitive advantage could be gained by marketing to physicians who use electronic prescription relay. CVS. com could create an interface just for physicians, easier to use than other s ystems and with added capabilities, such as pop-up restrictions from a patient’s insurance company or current promotions at the point a prescription was entered. Again, if physicians found this service useful, they would not want to learn a new system, sustaining the competitive advantage of CVS. com. SUMMARYThe issues surrounding the quest of CVS to successfully respond to the disruptive technology in a way that would create a sustainable competitive advantage in the drug store industry are examined. By evaluating the organizational structure of CVS. com, one can deduce 10 THE CVS WEB STRATEGY that fully acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy in autonomous innovation that would benefit the company in the long run. In contrast, not executing a strategy to circumvent the Merck-Medco mail order dilemma may have contributed to CVS. com’s slow start in September of 1999.Because the PBM will likely not ag ree to be acquired by CVS, the best solution to this problem is to form an alliance with Merck-Medco, especially considering the market power of both CVS and Merck-Medco. Ultimately, in order to sustain a competitive advantage against companies who offer similar services, CVS. com must differentiate itself by capitalizing on the ability to personalize customer home pages and by fostering relationships with prescribing healthcare providers. 11 THE CVS WEB STRATEGY REFERENCES Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail.Boston, Mass. : Harvard Business School Press. Conlin, R. (1999, October 6). CVS To Fill Online Orders For Merck-Medco. E-Commerce Times: E-Business Means Business. Retrieved June 12, 2012, from http://www. ecommercetimes. com/story/1380. html Fortune 500 2011: Top Performers – Most Profitable Companies: Profits. (n. d. ). CNNMoney Business, financial and personal finance news. Retrieved June 12, 2012, from http://money. cnn. com/magazines/fortune/fortune500/2011/performers/companies/profits/ Reinke, T. (2009, October). Large PBMs Transform Old Business Models. Managed Care, 1-4.Shah, A. (1999). CVS: The Web Strategy. Harvard Business School Publishing, 1(1), 1-17. Retrieved June 5, 2012, from the Harvard Business School Publishing database. Teece, D. J. , & Chesbrough, H. W. (2003). When is Virtual Virtuous? Organizing for Innovation. Essays in technology management and policy (pp. 189-197). River Edge: World Scientific Publishing Co. Teece, D. J. (2009). Governance Modes and Technological Innovation. Managing intellectual capital: organizational, strategic, and policy dimensions (p. 64). Oxford: Oxford University Press. (Original work published 2000) 12

Mass Media And Its Effect On The Air Waves - 1546 Words

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